Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.
Odeon is the first company to introduce the full Dolby Cinema experience to the UK, following a joint commitment announced in 2018 to launch seven Dolby Cinemas in Great Britain. The first was at the iconic Odeon Luxe Leicester Square last December, followed in April by Odeon Luxe Leeds Thorpe Park.
Carol Welch, managing director Odeon UK&I said, “We’re thrilled that our guests in two of our most popular cinemas will be able to enjoy the full magic of Luxe recliners and the Dolby Cinema experience. This is an awe-inspiring way to enjoy a movie, and our team are looking forward to welcoming every guest and giving them an unforgettable experience.”
All of the seats in the Dolby Cinema in Odeon Manchester Trafford will be upgraded with 160 Luxe reclining seats.
In Odeon Luxe Birmingham Broadway Plaza, the Dolby Cinema will be in the largest auditorium, and guests will be able to experience the magic and fully immersive cinematic experience in one of 235 existing fully reclining Luxe seats.
Julian Stanford, senior director of Dolby Cinema Europe said, “With moviegoers in London and Leeds already experiencing films in a spectacular Dolby Cinema, it’s now time for those in Manchester and Birmingham to get a taste of the magic. Our collaboration with Odeon brings the film-maker’s vision to extraordinary life and puts the audience in the heart of the scene, resulting in an unrivalled cinematic experience.”