Samsung has announced four new locations to be opened in Europe, two in Spain, one in Ireland and one in Romania. Two screens will be installed at Odeon Multicines in Spain. The company’s Plaza de Armas, Seville location will be the first to open in September with a 10-meter screen, followed by the CC San Vicente, Alicante location with an Onyx 14 meter, opening by October. This will be the first 14 meter screen installed in Europe. Both installations will be completed by Ingevideo and Equipo de Cine.
“We are committed to offering the best experience to our audience, and Onyx is clearly a differentiator”, said Luis Millan, CEO of Odeon Multicines. “We are really excited about our partnership with Samsung and being an active part of this revolution in cinema.”
The first 10-meter screen in UK and Ireland will also be installed during the third quarter of the year following an agreement reached with the historic cinema chain, Movies@. The location is the iconic Movies@Dundrum and the installation will be completed by Omnex.
“Movies@ has always been something of a pioneer, committed to delivering only the best audio-visual technologies that enhance movie-going”, explained Graham Spurling, Joint Managing Director of Movies@, “When I saw these screens in action at Samsung’s HQ in Frankfurt, the quality of the image blew me away — so we’re delighted to be working with Samsung and Omnex to bring a radically innovative LED screen experience to Irish audiences.”
The first Onyx screen in Romania will also open before the end of the year, at Cinema One, which will be installing the 5-meter Onyx at its location in Brasov, Coresi Shopping Center. CinemaNext will be the integrator for this project.
“We wanted to include the very best picture in our new auditorium at Coresi Shopping Resort”, said Francesco D'Ambrosio, “and clearly Onyx is the best option. Cinema One wanted to offer a very premium experience and Onyx is the perfect choice.”
“We are excited to be announcing the latest installations of Samsung’s Onyx technology across the globe,” said Seog-gi Kim, executive vice president of visual display business at Samsung Electronics. “With the Onyx Cinema LED screen, customers will enjoy a heightened viewing experience with world-class picture quality, enhanced contrast ratio and deep blacks. We are committed to providing viewers with richer content that will immerse them in every scene.”