Barco today announced the first locations for its highly anticipated HDR by Barco premium exhibition high dynamic range technology, launching in select major US cities on September 20 with the release of Paramount Animation's and Hasbro Entertainment’s Transformers One.
Arsenal FX Color knows that the best way to keep pace with the rapidly changing media and entertainment industry is by having the right technology. That’s why the high-end, boutique postproduction house in Los Angeles recently upgraded to Sony’s BVM-HX3110 Trimaster HX Professional Grading Monitor. The new 4K monitor helps handle the company’s diverse workload of increasingly complex media projects and satisfies constantly evolving client demands for high-quality content.
Six years ago, Barco began giving private demos for key creatives and exhibition executives of its high dynamic range projection technology called Lightsteering. Today the Lightsteering line of products includes projectors for exhibitors as well as complimentary technology and software toolkits for studios and post-production professionals. Steering light to specific focal points within each frame, Barco says, produces brighter highlights and deeper darks for rich, brilliant, high-contrast images. This is what enables the patented laser projection technology at the core of the HDR by Barco eco-system to deliver a visual experience that the company says is unlike any other HDR system on the market today. HDR by Barco is expected to be widely available later this year. I recently spoke via email with Anders Ballestad, head of content and studio relations for Barco Cinema to learn more about HDR by Barco and, specifically, about Lighsteering. Here is that conversation.
Company 3 has opened a Dolby Vision and Dolby Atmos equipped theatre at its facilities in New York. It is the first theatre of its kind at any post-production company on the East Coast. The theatre will enable Company 3's clients to experience their work in an acoustic environment as robust as that of any cinema in the world.
Barco today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16-22 in Theatre 8 at the Cinéum Cannes Theatre.
At CinemaCon, Barco announced a plan to bring HDR by Barco to select high-profile theatres at AMC Theatres, B&B Theatres, and Regal Cinemas in the US. As part of the program, moviegoers in Los Angeles, New York, Dallas, and other major markets will be among the first to experience first-run titles mastered for high dynamic range.
Barco launched HDR by Barco, its high dynamic range solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas.
In October 1948, Jesse Brown became the first African American to complete the U.S. Navy’s flight training program and received his Naval Aviator Badge. The feature Devotion, directed by J.D. Dillard and based on the bestselling book by Adam Makos, recounts the true story of Brown’s distinguished service, focusing on the year 1950, at the onset of the Korean War, when he and his fellow pilots in Fighter Squadron 32 deployed aboard the aircraft carrier USS Leyte, first to the Mediterranean Sea and then to the East Sea, off the coast of North Korea.
SMPTE Hollywood will explore the evolution of high dynamic range cinema at its February meeting. The free event, hosted by Amazon Studios, will take place February 11 at The Culver Theatre in Culver City, the only theatre in the western United States equipped with Digital Cinema Initiative compliant, HDR direct view screening systems
Barco will be showcasing its high dynamic range Lightsteering projection technology at this year’s Asian World Film Festival being held November 9-18 in the Marina Del Rey section of Los Angeles.
