Cinity was this year’s winner of the Technical Achievement Award at CineEurope 2022. This is the first time a premium high-tech film brand from China has won this prestigious award at a major trade exhibition, and it is a starting point for the global expansion of Cinity. Fu Ruoqing, vice-chairman and general manager of China Film Group accepted the award.
The Cinity Cinema System conquered certain technical challenges. It is a creative blending of 4K, 3D, high brightness, high frame rate, high dynamic range, and wide gamut display capabilities, and pairs it with immersive sound. The complete system improves the overall sound quality, and yields clearer images, brighter colors, and smoother motion to greatly improve the quality of cinema screenings.
Christie provides high performance digital projection technology and services to Cinity Cinema Systems as a projection system partner. Combined with excellent product engineering experience in custom theatre design and strict quality control standards, Cinity can enhance the audience's experience and immerse the audience in every detail of the presentation.
Since its launch in 2019, Cinity has gained considerable market share in China and has the backing of Hollywood and major Chinese studios. Internationally renowned director Ang Lee, a two-time Academy Award winner, and several prominent Chinese directors are also using Cinity’s technology to expand the artistic possibilities of the moviegoing experience.
“Christie’s collaboration with Lightstorm Entertainment, and our partnership with Cinity, enables Avatar – The Way of Water to be shown in a way that audiences have never seen before,” said Brian Claypool, executive vice president, global cinema, Christie. “We are honored to continue to provide the technologies that push the boundaries of theatrical presentation unlike any other in the industry.” On behalf of Christie, he congratulated the China Film Group and Ruoqing on winning the award.
In response, Ruoqing said, "Thank you to Christie for the congratulations on the award presented to Cinity at Cine Europe 2022. Together, we are committed to enhancing the cinematic experience so that moviegoers around the world can enjoy the magic of cinema."
Lightstorm’s Jon Landau added, “We are excited for the cinema exhibition industry to show Avatar 2 in the best way possible. Everything we do is to make the moviegoing experience magical, and something that the audience will never forget. We were incredibly excited and happy to see what Jack Kline, Christie and Cinity have been able to achieve together at our exclusive sneak peek in Barcelona.”
Christie Digital Systems USA www.christiedigital.com