Digital Cinema Pioneer AAM Turns Twenty
On June 17, digital cinema pioneer Arts Alliance Media will celebrate its 20th anniversary. The company was founded in 2003 by Thomas Hoegh and Arts Alliance Ventures, and initiated the first global digital cinema rollout, replacing 35mm projectors with digital upgrades for the UK’s Digital Screen Network. A short time later, AAM became the founding investor of Lovefilm and Picturehouse Cinemas, which were eventually sold to Amazon and Cineworld respectively. In 2007, AAM negotiated financing agreements with the Hollywood studios and that same year launched its first theatre management system. In 2008 AAM completed the first virtual print fee deal in Europe with the French cinema chain CGR.
