Movio has announced that its new Audience Insights tool launches globally next week. The company believes it could revolutionize how cinemas engage with their customers by predicting the most likely audience for each film. A world-first, cinema-centric tool, it draws on past audience behavioral data, helping cinema marketers connect moviegoers with the films most suited to them. They can then work out how best to incentivize attendance.
Industry veteran Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its theatre business. In that role, Raposo will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for moviegoers through crystal LED direct view technology as well as Sony’s high dynamic range-ready 4K laser projector.
China Film Giant Screen 1200th Dolby Atmos Screen in China
MoviePass today announced an agreement with Landmark Theatres, the nation’s largest theater circuit dedicated to exhibiting and marketing independent film. Landmark Theatres is owned by Wagner/Cuban Companies, a group of media properties co-owned by Todd Wagner and Mark Cuban.
This past Saturday at the CGV Buena Park 8 in Orange County, California, CJ 4DPlex debuted Titanic: An Icy Adventure, a special movie presentation created with blind and visually impaired children in mind. More than fifty children and their families attended the first ever showing of the audio-only story supplemented by 4DX cinema technology.
Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.
Arts Alliance Media has named Patrick Foley CEO as a result of the planned departure of John Aalbers. Following the successful sale of AAM to Luxin-Rio late last year, Aalbers decided it would be an appropriate time to hand over the reins in order to pursue a number of other interests and opportunities.
The Event Cinema Association today announced that founder and managing director Melissa Cogavin has mutually agreed with the board of directors to resign her position. The board has elected to manage the day-to-day running of the ECA for an interim period and will be seeking a replacement for Cogavin in the near future.
MoviePass today announced that, for a limited time, it is offering its annual subscription to new subscribers for $6.95 per month. The new rate has a one-time processing fee of $6.55.
CJ 4DPlex is launching 4DX with ScreenX to create what the company says is the next revolution of immersive cinema. The concept is a combination of the 4DX and ScreenX cinema formats. In other news, CJ 4DPlex is also introducing 4DX VR Cinema. Both concepts will be showcased in the U.S. for the first time at CinemaCon, April 23-26 in Las Vegas, Nevada.
