CJ 4DPlex is launching 4DX with ScreenX to create what the company says is the next revolution of immersive cinema. The concept is a combination of the 4DX and ScreenX cinema formats. In other news, CJ 4DPlex is also introducing 4DX VR Cinema. Both concepts will be showcased in the U.S. for the first time at CinemaCon, April 23-26 in Las Vegas, Nevada.
Currently being sneak previewed at one theatre in South Korea, 4DX with ScreenX utilizes the motion chair and environmental effects of 4DX and the 270-degree, multi-projection panoramic visuals of ScreenX.
“With box office challenges and the rise of home entertainment options and new streaming services causing enormous strain on the movie industry, innovation is more important than ever, which is why it is at the core of everything we do,” said Byung-Hwan Choi, CEO of CJ 4DPlex. “4DX and ScreenX technologies have been rapidly reshaping the industry standard and laying the groundwork for a bright future for exhibition around the world, providing exhibitors with new revenue opportunities and giving moviegoers a highly-engaging, premium, and unforgettable experience that inspires them to continue to come back to the theatre.”
Set to become the fastest premium format to reach 500 screens in April, 4DX eliminates the boundary between the audience and the film with motion chairs that move in perfect synchronicity with the movie being shown on-screen. The immersive theatre technology, launched by CJ 4DPlex in 2009, uses effects to simulate wind, water, light, fog, scent and more, making people feel like they’re in the movie.
ScreenX is the world’s first multi-projection theatre technology, created in 2012 by CJ CGV, part of CJ Group, to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It utilizes a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience. It has been installed in more than 140 auditoriums around the world, including three in the U.S., with more to come this year.
Combining the two, 4DX with ScreenX creates a remarkable, one-of-a-kind experience and a natural convergence of two technologies that are rapidly spreading around the world and growing in popularity. Featuring a stylish design and a higher level of multi-sensory immersion, this CinemaCon debut marks the official launch of 4DX with ScreenX.
4DX VR Cinema - the world’s first virtual reality cinema which implements VR-exclusive feature films, short films, promotional movie trailers, games and other entertainment content at 4DX theatre auditoriums. VR will finally be installed in movie theatres, with head-mounted device packages available as an add-on option for any 4DX auditorium. This will allow exhibitors increased business opportunities beyond feature films, providing a new layer of excitement to customers.
CJ 4DPlex www.cj4dplex.com