MoviePass today announced that, for a limited time, it is offering its annual subscription to new subscribers for $6.95 per month. The new rate has a one-time processing fee of $6.55.
The new plan is available for new MoviePass subscribers only, and gives new subscribers the ability to attend up to one new movie per day in theatres for a whole year. MoviePass works at more than 91 percent of theaters in America. MoviePass has more than two million subscribers and says that, during recent opening weekends, it contributed 17 percent of box office to Paramount Picture’s Annihilation, 10 percent to Orion Picture’s Every Day, and 9 percent to Fox Studio’s Love, Simon.
“Our vision has always been to make the movie going experience easy and affordable for anyone, anywhere,” said MoviePass CEO Mitch Lowe. “With the current growth and support that we’ve seen within the last several months, our studio and exhibitor revenues and other marketing partnerships have motivated us to lower the price once again, offering movie lovers greater access to MoviePass.”
MoviePass is currently 81 percent owned by Helios and Matheson New York.
“We believe our business will succeed by granting the public greater access to see movies how they were originally intended to be seen – in theaters,” said HMNY’s chairman and CEO Ted Farnsworth. “As the leading movie theater subscription company, we want to bring better value to our MoviePass fans. With this new annual plan, MoviePass is bringing cinema back to the masses.”
Helios and Matheson www.hmny.com