Cooke Optics announced today that Panavision, Red Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic and Sony are embracing an industry-defining project to standardize the collection of lens metadata from PL and selected Panavision mount lenses on the /i Technology protocol.
Axle Video has released axle ai, which it calls “a breakthrough media analysis and search platform.” Post-production teams can use axle ai to save a tremendous amount of time that would otherwise be spent manually tagging their media, and can benefit from the ability to find media that may not have been managed at all, often simply with cryptic multi-digit filenames from camera media.
FuseFX, which produces visual effects for such shows as Agents of S.H.I.E.L.D., American Horror Story, Luke Cage and Criminal Minds, has launched a spinoff venture to tackle projects in the rapidly expanding field of virtual reality. FuseVR will create visual effects assets for virtual reality projects, including 3D sets, digital environments and CG characters. The effort will be led by Bud Myrick as VR supervisor and John Heller as VR creative director.
Jerome Dewhurst has joined Roundabout Entertainment’s technical staff as chief color scientist. Dewhurst will oversee and manage the color pipeline for the facility’s growing digital intermediate and color correction operations, and set best practices for color company-wide. He will also lead research efforts to develop new software, technologies and services related to color management.
Sony Pictures Imageworks has deployed Avere Systems’ FXT Edge filer 5600 clusters to support the studio’s ongoing render farm expansion and to ensure non-disruptive scalability. Imageworks uses Avere technology to help it deliver award-winning visual effects and animation while staying on budget and meeting demanding production timelines
Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.
FireFly Cinema now provides direct integration with axle Gear from axle Video. The integration enables on-set color graded images and metadata from FireFly Cinema’s FireDay dailies management tool to flow seamlessly into the axle media management system.
The American Society of Cinematographers is expanding its presence in the Asia Pacific region with the launch of an International Master Class in Beijing and the availability of the organization’s magazine, American Cinematographer, in Chinese.
Maccs International has announced the integration of CineLab software with Maccs’ online platform DCinemaHub.
Post house Light Iron has appointed Rick Anthony to the newly created role of general manager in its New York facility. The addition comes after Light Iron added a second floor in 2016 to triple its inventory of editorial suites.
