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There was so much happening at the global box office in 2021 it was, perhaps, easy to overlook one of the most significant pieces of news: The Kingdom of Saudi Arabia overtook Italy in annual box office in terms US dollars, according to a new report from the London-based analytics firm Gower Street. This put Saudi Arabia into the top six markets in the Europe, Middle East, and Africa region, the report said. It marked the first time on modern record that one of the so-called big six European markets (UK/Ireland, France, Germany, Russia, Italy, and Spain) had been supplanted.

The Bayonne, New Jersey Planning Board has approved a major motion picture studio at the southern tip of the city. The movie studio, 1888, named after the year the motion picture camera was invented by Thomas Edison, will give a facelift to a long-vacant site. The studio will be constructed by 1888 Studios on nearly 75 acres of land at the former site of the Texaco oil refinery site.

Showcase Cinemas has introduced the Movie Party package, which enables customers to renta private auditorium for a screening of one the latest cinematic releases for up to 20 guests, giving children the chance to celebrate their birthday with a movie on the big screen.

National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.