NCM Announces Changes to Cinema Ad Offerings
National CineMedia today announced three new segments of national advertising opportunities that the company believes will become the most prized in the cinema-advertising marketplace
Exhibition
Lionsgate’s Rambo, Midway Releasing in 4DX
CJ 4DPlex announced today that Lionsgate is releasing Rambo: Last Blood and Midway in the company’s immersive, multi-sensory 4DX format. Rambo: Last Blood opens September 20; Midway opens November 8.
Kino Arena to Open Four MX4D Auditoriums in Bulgaria
Kino Arena and MediaMation have signed an agreement to open four MX4D auditoriums in Bulgaria. The first installation is scheduled for an early fall opening in The Mall of Sofia.
Kino Okko to Open Russia’s First Dolby Cinema
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
Growing the Flix Brewhouse Circle
The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.
Barco Enters the LED Cinema Screen Market
Barco today entered the LED cinema screen market in a big way by purchasing a stake in Unilumin, a Chinese company that manufactures LED components on a major scale.
New Study Finds Release Windows in Five European Countries Average 19.4 Weeks
A new study from the European Audiovisual Observatory has found that the average release window in Germany, France, United Kingdom, Belgium and the Netherlands is 19.4 weeks from the time of a film’s release and it’s availability to purchase via video on demand.
Sree Kalidas M-Plex Installs Christie Projection, ViveAudio
Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to install cinema projectors featuring Christie RealLaser illumination and ViveAudio. Located in the capital city of Thiruvananthapuram, the newly completed multiplex has seven auditoriums. Christie’s Indian partner TSR handled the installation.
Abramorama Expands K-2 Theatrical Release
Abramorama and Atlantic Records have expanded the theatrical release of Melanie Martinez’s debut full-length film K-12 to 32 countries, with more than 450 theatrical screenings in seven languages. Multiple cinemas around the world have added second and third encore screenings to cater to the demand.
B&B Theatres Opens Worlds First ScreenX Amphitheater
CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.
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