National CineMedia today announced three new segments of national advertising opportunities that the company believes will become the most prized in the cinema-advertising marketplace.
The standard segment immediately before the advertised movie showtime will now begin even closer to the advertised showtime. The company is adding a new Noovie Showcase segment beginning just after the advertised movie showtime offering several new opportunities with trailer lighting, creating an enhanced lights-down theater environment for ads. Finally, there will be a new :60 Platinum Spot unit deeply embedded within the movie trailers – the most prominent video spot in the cinema advertising industry, with trailer lighting and at full trailer volume.
The company says the changes in its Noovie pre-show format will make regional and local advertising more valuable as it will be shifted closer to advertised showtime.