In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task was doubly important for Bloodshot, the first installment of a new franchise that Sony Pictures plans for characters of comic-book publisher Valiant Entertainment. The studio assigned responsibility to Dave Wilson, an established video game cinematic and trailer director for Blur Studio but first-time feature director, who in turn worked alongside cinematographer Jacques Jouffret, whose credits as a camera operator include Deepwater Horizon and Transformers: The Last Knight, and as a DP include The Purge and Mile 22.