Sony Pictures will release more films for 2019-2020 in MediaMation’s immersive cinema MX4D format. The format was programmed for nine Sony Pictures releases this calendar year, starting with Escape Room, through the blockbuster, Spider-Man: Far From Home.
Kinepolis’ Jaarbeurs, Utrecht opens October 10 and will feature laser projection, RealD 3D and a MediaMation MX4D auditorium. This is the first of several Kinepolis based MX4D locations as part of a recent deal.
Apple Cinemas in Simsbury, Connecticut has installed nearly seven hundred Atom Seating Neon Recliners with swivel tables in eight auditoriums.
Leading Hindi films distributor Yash Raj Films has teamed with California based MediaMation to release the Indian feature War in MX4D. The film is one of the most anticipated features of all time for the Indian film industry.
B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
CJ 4DPlex announced today that Lionsgate is releasing Rambo: Last Blood and Midway in the company’s immersive, multi-sensory 4DX format. Rambo: Last Blood opens September 20; Midway opens November 8.
Kino Arena and MediaMation have signed an agreement to open four MX4D auditoriums in Bulgaria. The first installation is scheduled for an early fall opening in The Mall of Sofia.
The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.
Warner Bros. Pictures, announced today the release of New Line Cinema’s IT Chapter Two in three immersive cinema technologies: the multi-sensory 4DX format, the heightened 4DX Extreme (available in select theaters and territories) and the panoramic, 270-degree ScreenX. When the film is released globally on September 6 audiences worldwide will be able to take in the highly anticipated horror franchise finale in the auditoriums of 4DX and ScreenX.
