Cinema Seating

B&B Opens Sixth MX4D Theatre

Tue, 04/23/2019 - 11:30 -- Nick Dager

B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.

Hollywood Esports Adding Dolby Atmos Sound in Their MX4D Theatres

Wed, 04/17/2019 - 11:27 -- Nick Dager

Hollywood Esports is adding Dolby Atmos sound in their proprietary MX4D Motion and Special Effects Esports Theatres.Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience.

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