CJ 4DPlex today announced a new partnership agreement with GDC Technology to work together to identify new opportunities for ScreenX and 4DX to expand the companies’ exhibition network across Latin America.
ScreenX is the world's first multi-projection theatre technology that offers a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
GDC received Digital Cinema Report’s Catalyst Award for Best New Technology of CinemaCon in 2016, 2017, 2018 and 2019.
4DX’s advanced theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
“We are thrilled to be expanding our relationship with GDC for this new opportunity to expand across Latin America,” said JongRyul Kim, CEO of CJ 4DPLEX. “We entered the Latin American market in 2011, expanding into Mexico, Chile, the Caribbean and the Dominican Republic, and with GDC, we look forward to expanding our presence further in sharing our next-generation technologies 4DX, ScreenX, and our latest 4DX with ScreenX, to a new and wider audience.”
“Developing new technologies for the cinema industry is unique in that it requires constant communications with exhibitors, distributors and the creative community. Our award-winning Cinema Automation and SR-series media servers were developed from our 20-year knowledge of digital cinema and constantly working with our industry partners, such as CJ 4DPlex,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “This partnership with CJ 4DPlex to offer 4DX and ScreenX in Latin and Central America will provide exhibitors award-winning technologies from two leading companies and keep them ahead of today’s and tomorrow’s digital.”