AARP Study Finds Boomer Audience Unaware of Theatre Upgrades, Amenities
Baby Boomers remain a significant part of the movie-going audience with more than 70 percent of this population going to the movie theatre and experiencing its amenities. However, there are significant gaps in this audience’s awareness of new theatre offerings/attractions and premium experiences. A new study released today by AARP, What Boomers Want: Insights into Cinema Experience Preferences and Behaviors, examines the specific preferences of movie-goers in an effort to reveal what Boomers want from their movie-going experience as well as reasons why they may not choose to go to theatres more frequently.