NCM Hosts Second Ad Upfront
Announcing new deals with Twitter and Foursquare, NCM Media held its second annual upfront presentation last month at New York City’s AMC Loews Lincoln Square movie theater. According to NCM, it is America’s No. 1 weekend network, consistently ranking higher in reach than any other network on Fridays and Saturdays. As the largest cinema network in the U.S., NCM delivers national reach and scale that is comparable to – and often bigger than – the biggest TV networks.