Cinépolis Deploying Unique X’s MovieTransit in Mexico

Thu, 01/18/2024 - 11:25 -- Nick Dager

Cinépolis is deploying Unique X’s MovieTransit network in Mexico. All 6,821 Cinépolis screens throughout Mexico will be connected. This multi-year agreement marks the roll out of Unique X’s electronic network for fast, efficient and reliable delivery of feature film and trailer content to all Cinépolis locations across Mexico, increasing the number of connected sites to nearly 800 in the territory and 3,500 worldwide.

Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

Regal Crown Club Members Get Free Popcorn on Friday

Wed, 01/17/2024 - 11:34 -- Nick Dager

Regal moviegoers can celebrate cinema's most popular snack with a trip to the theatre for National Popcorn Day on January 19. This Friday, Regal Crown Club members receive a free small popcorn with ticket purchase at any of our concession stands across the country. Guests who are not a member of the free RCC program will receive 50 percent off any size classic popcorn purchase.


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