Business

Strong Global Entertainment Acquires Innovative Cinema Solutions

Wed, 11/08/2023 - 11:35 -- Nick Dager

Strong Global Entertainment today announced that it has entered into an asset purchase agreement with Innovative Cinema Solutions, a full-service provider of technical services and solutions to national cinema chains. The operations of ICS will be rolled into SGE’s wholly owned subsidiary, Strong Technical Services, which provides comprehensive managed service offerings with 24/7/365 support nationwide to ensure solution uptime and availability.

Cinema Audience Attention Span Highest of all Video Platforms, Study Shows

Wed, 11/01/2023 - 12:05 -- Nick Dager

New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.

Pages

Subscribe to Business