Pearl & Dean Creates Unique Sumotherhood Campaign

Wed, 10/11/2023 - 09:55 -- Nick Dager

To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.

Cinionic Extends its Laser Ecosystem

Mon, 10/09/2023 - 12:31 -- Nick Dager

Last month Cinionic announced the debut of its new cinema screen designed for laser-powered auditoriums. The company said the Cinionic Laser Screen 2.4 amplifies the power of laser projection through optimized efficiency and enhanced onscreen movie presentation. AMC Theatres is set to be the first exhibitor to receive the new screens, with nearly two dozen installs planned this year. Cinionic Laser Screen 2.4 is now available in the U.S. and Mexico, with a global rollout planned over the next few months. I recently spoke via email Carl Rijsbrack, Cinionic’s chief marketing officer and head of innovation, to learn about the development of the screen and what plans the company has for future products.

Pearl & Dean Names Damon Westbury CCO of its Ireland Office

Mon, 10/09/2023 - 09:57 -- Nick Dager

The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.

Cinema Day a Big Success in Poland

Mon, 10/09/2023 - 09:49 -- Nick Dager

According to preliminary estimates, in Poland on Cinema Day, September 30, cinemas that took part in the campaign recorded more than 550,000 admissions. About 40 percent of tickets were sold for Polish films. The Cinema Day initiative involved the Cinema City, Helios and Multikino chains, cinemas associated in the Polish New Cinema Association, the Association of Arthouse Cinemas, and the Polish Cinemas Association, as well as non-affiliated cinemas.


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