Cinionic, a Barco company and global leader in laser cinema, announced today that has teamed up with Sony Marketing to bring laser projection to the cinema market in Japan. The companies are enabling the transition to laser with Barco Series 4 projectors in a cumulative total of 232 screens at Toho Cinemas, with the installation of 85 units by the end of February 2024.
Toho Cinemas is one of Japan’s largest exhibitors with 705 screens across 75 locations, including five jointly operated cinemas with 56 screens.
Sony Marketing and Cinionic collaborated to build an optimized technology mix for Toho Cinemas by carefully selecting the perfect solution to suit each theater from the extensive Barco laser projection portfolio.
The lineup includes 2K and 4K resolution models with brightness ranging from 6,000 to 52,000 lumens. The result is a thoughtfully curated projection fleet that delivers high-quality cinema for audiences, operational efficiency for Toho Cinemas, and a lower overall environmental impact.
Among the sustainability initiatives set by the circuit is the reduction of the projector power consumption at its theaters. Together with Barco, Cinionic has also set clear environmental goals for 2024 and beyond to support the UN Sustainable Development Goals.
In 2019, Sony Marketing entered into a reseller agreement with Barco to introduce laser projectors for digital cinema. The companies’ work with Toho Cinemas began in 2019, including the rollout of laser in 159 screens announced last year.
Cinionic www.cinionic.com