UK exhibitor Reel Cinemas and digital cinema service company XDC have agreed on the terms for a deployment of 57 digital cinema systems at 15 cinemas. K.C. Suri managing partner of Reel Cinemas says We made the decision for XDC because they offered the most comprehensive solution available today on the market: simple and efficient financing structure clear and transparent business model keen technological expertise.
Arts Alliance Media has reached non-exclusive long-term agreements with two distributors for digital cinema rollout in France. MK2 Distribution and DistriB Films have become the first French independent distributors to support the DCI-compliant rollout by signing up to 10 year commitments. Both distributors will provide feature films in digital format and will make provisional contributions towards the digital cinema deployment costs of AAM-deployed screens.
The 2010 American Film Market ended last week and reported that overall attendance had increased by six percent – 7 695 to 7 246 – over the previous year. Buying companies increased by one percent 664 compared with 658 last year. Buying executives remained nearly on par with last year at 1 417 versus 1 419.
DSC Labs has released the Red CamBook to its CamBook chart series to complement the workflows of both the Red One and the anticipated Red Epic cameras. The Red One most recently used to shoot the critically acclaimed motion picture The Social Network has increased its resolution to 4.5K as well as boosted dynamic range and low-light performance. The Red Epic which has not yet been released is said to bring a completely new generation of technology to the market.
Principal photography has begun in New York City on the Summit Entertainment feature Man On A Ledge. An ex-cop and now wanted fugitive stands on the ledge of a high-rise building while a hard-living New York Police Department hostage negotiator tries to talk him down. The longer they are on the ledge the more she realizes that he might have an ulterior objective.
Stockholm-based Ljud & Bildmedia one of Sweden’s leading film production rental houses has purchased two systems from Marvin Technologies for backing up capture data and generating all camera deliverables on the spot including LTO tape masters offline files DVD dailies and high resolution production stills. “We’ve been looking for something like this for some time ” says Björn Thisell founder and owner of Ljud & Bildmedia.
Mercury Post Production a boutique advertising post house based in Seoul Korea has purchased a Scanity high-speed 2K-film scanner from Digital Film Technology. Mercury Post is the first facility in Korea to purchase a Scanity film scanner and is using it as the hub for its commercial digital intermediate workflow alongside a Blackmagic DaVinci 4K Resolve Color Corrector.
The Santa Rosa Entertainment Group has selected GDC servers for its 3 000-seat booth-less digital cinema project at its new Blue Oaks Cinema 16 multiplex in Rocklin California. The equipment will be installed by Portland Oregon-based American Cinema Equipment. Blue Oaks Cinema 16 was slated to open in November. The Tocchini family has had a long history of innovation in theatre exhibition. In the 1920s its Strand Theatre showed the first “Talkies” in Santa Rosa.
Screenvision and Massachusetts-based National Amusements have announced a long-term expansion of their in-theatre advertising relationship. Through the agreement Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements’ 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase Multiplex and Cinema de Lux brands in New York Boston Philadelphia Cincinnati Hartford/New Haven and Providence.
As the conversion of theaters to digital infrastructures grows globally the Society of Motion Picture and Television Engineers has released two digital cinema products designed to standardize workflows and ensure a consistent movie-going experience: the Digital Leader product for post-production and the Digital Projection Verifier product for theatres. The products both are based on the SMPTE RP 428-6-2009 recommended practice standard. “As the digital cinema rollout accelerates there is a critical need for standardized workflows ” says Barbara Lange executive director of SMPTE.
