The 2010 American Film Market ended last week and reported that overall attendance had increased by six percent – 7 695 to 7 246 – over the previous year. Buying companies increased by one percent 664 compared with 658 last year. Buying executives remained nearly on par with last year at 1 417 versus 1 419. “The positive feeling in the halls is a direct result of production levels that are now in balance with marketplace demand ” says AFM managing director Jonathan Wolf who also serves as executive vice president of the Independent Film & Television Alliance. “Buyers are pre-buying assuring they will have a steady flow of films which in turn assures producers that their films have been pre-accepted by the marketplace.” Attendance among exhibitor-affiliated participants (including their executives producers talent and guests) finished at 3 321 down one percent from last year. Industry attendees a category that includes all non-buyers/sellers jumped 23 percent to a record 1 988. Rounding out the other categories are guests (government officials NGOs AFI FEST filmmakers etc.) up 11 percent to 753 and press also 11 percent higher to 216. Countries with more buyers at the AFM this year included Italy Sweden Russia China and Singapore. Fewer buyers came from Netherlands Spain Argentina and Brazil. A full analysis of the 2010 AFM buyers is attached. Sellers meanwhile decreased seven percent to 343 an across-the-board decline with no major shifts among countries. Others AFM highlights included: 427 films 43 world premieres 306 market premieres 21 films screened in 3D Films from 36 countries More than 700 total screenings American Film Market www.ifta.com
