Mitsubishi Begins 3D Cinema Ad Campaign
Mitsubishi Digital Electronics America is rolling out an innovative cinema 3D ad campaign to promote its 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30-second 3D spot is Mitsubishi’s first foray into cinema advertising and is a part of its integrated in-theatre marketing push – including retail coupon handouts and an exit sampling program. The spot is airing in front of the 3D movie Legend of the Guardians and will be featured prominently within Screenvision’s Premium Pod through November 11th.