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Mitsubishi Begins 3D Cinema Ad Campaign

Fri, 10/08/2010 - 20:00 -- Nick Dager

Mitsubishi Digital Electronics America is rolling out an innovative cinema 3D ad campaign to promote its 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30-second 3D spot is Mitsubishi’s first foray into cinema advertising and is a part of its integrated in-theatre marketing push – including retail coupon handouts and an exit sampling program. The spot is airing in front of the 3D movie Legend of the Guardians and will be featured prominently within Screenvision’s Premium Pod through November 11th.

Moving Pictures Acquires the Rights to First Dog

Fri, 10/08/2010 - 20:00 -- Nick Dager

Moving Pictures Film & TV has acquired of all international rights to the family-friendly film First Dog. The film starring Eric Roberts (The Expendables) and Tiny Lister (The Fifth Element) and featuring Little Bear once owned by Nancy Reagan as Teddy the dog. First Dog follows a boy in a foster home as he takes it upon himself to return the lost dog to The White House.
 
MPF&TV also announced its successful sale of rights to Moving Pictures Live Season 2 at MIPCOM.

National Amusements to Install 304 Sony 4K Digital Cinema Systems

Fri, 10/08/2010 - 20:00 -- Nick Dager

National Amusements is adopting Sony Electronics’ 4K digital cinema technology for the majority of its U.S. screens. The Massachusetts-based exhibitor is rolling out 304 Sony 4K systems across 24 locations with the implementation scheduled for completion by summer 2011. Sony’s Digital Cinema Solutions group is working with National Amusements on every aspect of its 4K conversion. The exhibitor is implementing the 4K systems through Sony’s virtual print fee business model as part of a long-term lease.

Mazzei Chooses OConnor to Support Goo Goo Dolls Video

Fri, 10/08/2010 - 20:00 -- Nick Dager

Cinematographer Marco Mazzei recently chose the OConnor 2575 to support his latest music video for the Goo Goo Dolls. Shot for Symphony 19 Productions and directed by Morgan Lawley the video is called Home. The song about being away from a loved one and the alienation that goes with that portrays the Goo Goo Dolls in a Japanese market and a restaurant. To highlight their sense of alienation the people surrounding them freeze in mid-action while they move normally.

Screenvision Expands Relationship with Belmont Capital

Fri, 10/08/2010 - 20:00 -- Nick Dager

Screenvision has extended its relationship with Belmont Capital by signing a new long-term exhibitor agreement. Through the deal Screenvision will continue to have exclusive rights to the on-screen preshow and will now also have exclusive third party selling rights of promotions as well as an additional minute of late preshow inventory.
  The deal with Belmont Capital further solidifies Screenvision’s presence in the Northeast territory as the exhibitor’s network extends from Maine to New York and features 176 screens across 29 theatres with over 50 percent of screens in Top 10 DMAs.

Sony Expands XDCam Line with PMW-500

Fri, 10/08/2010 - 20:00 -- Nick Dager

Sony is expanding its XDCam line of tapeless acquisition technologies with the introduction of the PMW-500 shoulder-mount professional camcorder. The new camcorder combines the picture quality and performance of Sony’s PDW-F800 optical disc camera with the operational flexibility of recording onto solidstate SxS memory cards.

Rifkin to Speak at TromaDance AFM Press Conference

Fri, 10/08/2010 - 20:00 -- Nick Dager

Independent filmmaker Adam Rifkin will join the panelists who will speak at the TromaDance Press Conference at the American Film Market on November 4th at the Loews Santa Monica Beach Hotel. Rifkin most recently wrote executive produced and directed all 11 episodes of Look The Series for Showtime. Based on his critically acclaimed and award-winning film of the same name Look is a controversial exploration of our camera-crazed and surveillance-based culture.

HPA to Honor Four Companies with Judges Award

Fri, 10/08/2010 - 20:00 -- Nick Dager

During the HPA Awards ceremony on November 11 four companies will be recognized for their inventive thinking and execution of concept with a special honor the HPA Judges Award for Creativity and Innovation in Post Production.  The companies – FotoKem Gradient Effects Light Iron Digital and Reliance MediaWorks – were chosen after a recent judging session by a blue-ribbon panel of judges.

Air Racers 3D in Production

Thu, 10/07/2010 - 20:00 -- Nick Dager

3D Entertainment Films will Air Racers 3D: Forces of Flight with the film’s original partners Pretend Entertainment and Stereoscope. Under this new joint venture Jean-Jacques Mantello (OceanWorld 3D 2009; Jean-Michel Cousteau’s 3D film trilogy 2003-2008) will direct. This follows last year’s announcement that 3D Entertainment Films’ distribution arm had acquired the all-media distribution rights to the project which is now scheduled for release at IMAX theatres in both 3D and 2D in the summer of 2011.

Ajay Theatres Standardizes on Barco Digital Cinema Projectors

Thu, 10/07/2010 - 20:00 -- Nick Dager

Ajay Theatres has purchased 56 digital cinema projectors from Barco’s C-Series product line. The exhibitor will be placing a projector in every theatre in the chain from its smallest 100-seat venue to its largest which features a 40+-foot wide screen with seating for 350 moviegoers. All theatres will be equipped to show both 3D and 2D movies. 

In an effort to standardize Ajay's theatre platform and simplify operations the exhibitor elected to purchase 56 projectors including 53 DP2K-15C units and three Series 1 DP-1500 models acquired from Barco last year.

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