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Imagica Installs a FilmLight Baselight Four Color Grading System

Wed, 05/12/2010 - 20:00 -- Nick Dager

Japanese post house Imagica has installed has a Baselight Four color grading system from FilmLight into one of its existing digital intermediate suites at the Tokyo Imaging Centre. The new system is equipped with parallel GPU processing 3D stereoscopic toolset temporal grain reduction and RAW file format handling of images shot with the latest digital cameras. The system will be used to color-grade 2K and 4K features for both film and digital release including 3D stereoscopic productions.

TechStartUp’s Top Eight Movies of the Past Decade

Thu, 04/29/2010 - 20:00 -- Nick Dager

The website has put together the list of its eight favorite tech movies of the first decade of the 21st century. According to the website “Regardless of genre or dimension these films used technology to captivate and entertain.” While I don’t disagree with any of their choices my question is why did they leave out some deserving movies which would have made it a top ten list?

Movie Tavern in Dallas Completes Digital Conversion with Barco and Cinedigm

Thu, 04/29/2010 - 20:00 -- Nick Dager

Dallas Texas-based Movie Tavern will use Barco projectors for the conversion of their remaining 104 screens — those that had not already converted to Barco. With this strategic move Movie Tavern will be completely digital and exclusively Barco. The conversions are scheduled for completion by the end of the year. The effort is part of Cinedigm's Phase 2 digital cinema deployment program. Movie Tavern will use projectors from Barco's new Series-II line and servers supplied by GDC Technology.

CAC Releases New Media Metrics Study: Movie Ads Work

Thu, 04/29/2010 - 20:00 -- Nick Dager

The Cinema Advertising Council has released findings from the 2009 New Media Metrics 360 Cross Platform Study – a study that links the emotional attachment of consumers to brands in key categories to media across multiple media types and properties. Michael Chico president and chairman of the CAC says the study illustrates the value of cinema compared with other broad media platforms

Sonic Equipment Christie Managed Services Sign Customer-Support Agreement

Thu, 04/29/2010 - 20:00 -- Nick Dager

Sonic Equipment Company has signed a major agreement with Christie Managed Services that will provide Sonic’s customers with a wide-ranging new tier of technical support and maintenance that includes end-to-end turnkey solutions and a la carte service.  Sonic’s expanded technical resources will be available to current customers – already at more than 400 screens – as well as all future customers across the Midwest and beyond.

Cinépolis Foundation Christie Screen Free Movies for Haitian Earthquake Victims

Thu, 04/29/2010 - 20:00 -- Nick Dager

Last month the Cinépolis Foundation’s social outreach program entitled “Let's all go to Cinépolis Haiti” screened 11 movies on donated Christie digital cinema projectors and reached more than 70 000 people devastated by the February 12th earthquake. 
 Let's all go to Cinépolis Haiti was a joint effort between the Cinépolis Foundation and the Ministry of Foreign Affairs of Mexico with the support of the Ministry of Culture of Haiti FilmAid International DOR Internacional and Christie Digital Systems.

Cinemark Launches Three New XD Auditoriums

Thu, 04/29/2010 - 20:00 -- Nick Dager

Cinemark has opened three new Cinemark XD Extreme Digital Cinema auditoriums. They include the Cinemark Legacy Theatre in Plano Texas; the Century Stadium 25 Theatre in Orange California and the Century 20 Oakridge Theatre in San Jose California. “Our new Cinemark XD auditoriums have become very popular with our customers across the country ” says Alan Stock Cinemark’s CEO. “The Legacy theatre’s new XD auditorium is the second in our home market of Dallas/Ft. Worth.

Digital Cinema Tango at Cannes Film Festival

Thu, 04/29/2010 - 20:00 -- Nick Dager

The European Audiovisual Observatory has announced that the theme of this year’s must-attend Cannes afternoon workshop will be Digital Cinema Tango: Getting the right rhythm for the digitization of European cinemas. The event will take place in the Palais des Festivals on May 16th. The Observatory’s director Wolfgang Closs says “We feel that it’s imperative to address the financing of the digitization of cinemas in Europe.

Element Technica Delivers 50th Quasar 3D Rig

Thu, 04/29/2010 - 20:00 -- Nick Dager

Element Technica designer and manufacturer of 3D rigs has delivered its 50th Quasar 3D rig. The Technica 3D Quasar mounts full-sized and equipped digital cinematography cameras such as the Red One Sony F23/35 and 1500 ARRI D-21 and Genesis in stereoscopic pair configuration. The Quasar 3D rigs have been quickly adopted by both feature film producers and live sports and entertainment venue productions because of the precision control the rigs afford the stereographer ease of configuration and the rigs’ ability to shoot in either the side-by-side or beamsplitter mode.

The ICA Broadens Portfolio of Training Courses

Thu, 04/29/2010 - 20:00 -- Nick Dager

The International Colorist Academy has increased the number and types of colorist training courses available providing students with more opportunities to expand their knowledge and learn directly from an experienced colorist. ICA offers colorists a wide variety of technique-based courses including basic color theory digital intermediate and film workflows telecine and lab grading client interaction and looks and styles.  The classes and workshops cover a broad range of manufacturer color grading systems and many are not system specific.

Metropolitan Theatres Rave Cinemas Join National CineMedia’s Network

Thu, 04/29/2010 - 20:00 -- Nick Dager

National CineMedia has entered into network affiliate agreements with Metropolitan Theatres and Rave Cinemas for the presentation of cinema advertising and NCM Fathom entertainment events.   The exclusive multi-year agreement covers 17 Metropolitan movie theaters with 77 screens in California Colorado Idaho and Utah with select screens exclusively presenting NCM’s FirstLook digital pre-feature program and NCM Fathom’s live and pre-recorded in-theatre events beginning in the second quarter this year.

NEC Adopts Xilinx FPGAs for 3D-Capable Cinema Projectors

Thu, 04/29/2010 - 20:00 -- Nick Dager

To help reduce overall cost NEC Display Solutions has adopted the Xilinx Virtex-5 FPGA family for three models of its DLP Cinema projectors including the NC3200S for screen sizes up to 32 meters in width the NC2000C (20 meters) and NC1200C (12 meters) with capability for the recent fast-growing 3D content. The three models are capable of projecting all existing 3D video content. The company has started shipments in stages.

Imagica Reliance MediaWorks Form Alliance to Serve the Japanese Market

Thu, 04/29/2010 - 20:00 -- Nick Dager

India's film and entertainment services company Reliance MediaWorks and Japan's lab and post-production company Imagica have formed an alliance to provide film restoration image processing and enhancement and HD conversion services to Japanese broadcasters and studios. The needs of the Japanese marketplace is growing for film restoration of aged and deteriorated great pictures for digital broadcasting.

Harkins Theatres Signs with Screenvision

Thu, 04/29/2010 - 20:00 -- Nick Dager

Screenvision has entered into a long-term agreement with Harkins Theatres which has 30 locations representing 428 movie screens across Arizona California Colorado Oklahoma and Texas. They have a high concentration of theatres in the Phoenix area; 89 percent of Harkins Theatres are located in top 20 DMAs.  
  “Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision ” says Darryl Schaffer executive vice president exhibitor relations Screenvision.

Muvico Completes Installation of Sony 4K Digital Cinema Systems

Thu, 04/29/2010 - 20:00 -- Nick Dager

Muvico Theatres one of the earliest adopters of Sony digital cinema 4K technology has completed the current phase of its digital conversion. The exhibitor now has five theatres equipped with Sony 4K digital cinema technology for a total of 89 screens of which 17 are outfitted for 3D by combining Sony’s single-projector 3D lens system with RealD 3D technology.      Muvico’s locations have had great success with 3D screenings and the exhibitor is gearing up for the heavily anticipated release of Sony Pictures’ Kenny Chesney: Summer in 3D.

Digital Magic Acquires Clipster for Shanghai Expo

Thu, 04/29/2010 - 20:00 -- Nick Dager

In anticipation of the Shanghai Expo Hong Kong digital intermediate specialist Digital Magic expanded their 4K DI pipeline by integrating a second DVS Clipster into their workflow. Digital Magic will be responsible for footage shown at the Shanghai Expo’s Hong Kong Pavilion the China Theme Pavilion and the Oil Industry Pavilion – and were looking for a high-performance real-time 4K DI gateway.

Top Thirteen S-3D Questions Answered

Thu, 04/29/2010 - 20:00 -- Nick Dager

By Stephan Faudeux Manager Dimension 3 Preparations are underway for the annual Dimension 3 Expo which is being held at the Saint-Denis in Paris France. As part of that effort the show’s manager Stephan Faudeux asks and answers thirteen of the top questions surrounding the development of stereoscopic 3D.

 Stereoscopic 3D is currently under the limelight with successful films such as Avatar and the arrival of 3D TV sets. Do you believe this is a fad or rather a logical evolution of the market? If S-3D is only a gimmick then an impressive number of people are falling for it!

Syfy and Columbia Create Award for Top Student Filmmaker

Thu, 04/29/2010 - 20:00 -- Nick Dager

Syfy and Columbia University School of the Arts have announced the creation of the Syfy Imagine Greater Development Award which will be awarded to the top student filmmaker in the Columbia University School of Arts Graduate Film Program whose project best exemplifies creativity and imagination. 
The 2010 award will be presented during the Columbia University Film Festival on May 7 at the Directors Guild of America Theatre in New York City.

South African Tourism Ad Generates a Half Million Impressions in Single Weekend

Thu, 04/01/2010 - 20:00 -- Nick Dager

A cinema ad for South African Tourism which ran in London movie theatres delivered an estimated 451 289 impressions in a single weekend according to figures from cinema sales house Digital Cinema Media. The story was reported by Brand Republic. Ogilvy SA created the cinema ad with media planning and buying by Mindshare UK. It follows an Irishman having a wonderful time traveling around and making friends in South Africa according to Brand Republic.


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