By Matthew DeJohn and Michael Karagosian There is a shifting tide in the film industry and you can only see it if you wear the right glasses: 3D glasses. At the time of this writing there are nine thousand 3D capable theatre screens worldwide and scores more being installed. The home entertainment market is set to release dozens of 3D TV and Blu-Ray models. Avatar made 3D history and more than 25 3D movies are slated for release in 2010. It's clear that 3D is becoming more than just a trend.
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National Geographic Cinema Ventures has selected Evans & Sutherland Computer Corporation and Sky-Skan to convert and distribute its film Forces of Nature to digital planetariums and other full dome theatres. This will be Sky-Skan’s first full dome project with National Geographic. E&S previously acquired full dome distribution rights to NGCV’s Sea Monsters: A Prehistoric Adventure. Forces of Nature originally released to giant-screen theatres in May 2004 invites viewers to experience some of our planet’s fiercest natural phenomena.
We will offer a look at what to expect when production professionals from around the world gather for the annual National Association of Broadcasters convention in Las Vegas.
The AMC Enhanced Theatre Experience made its U.S. debut this month at AMC Pleasure Island 24 at Downtown Disney at the Walt Disney World Resort. ETX includes a 20-percent larger screen 3D technology digital projection and an upgraded sound system. Specifically the digital projection system produces images comprised of two million pixels which delivers a higher resolution than HD. This image is then showcased on a wall-to-wall floor-to-ceiling screen that immerses guests in the image.
Fujinon has selected Band Pro Film and Digital as the premier distributor of the lens maker’s new PL mount zoom lens series. “We chose Band Pro as our distribution partner because of our long-standing business relationship and their history of bringing high-quality high-performance products to the digital cinematography market” says Hank Hayashi president and CEO of Fujinon. Fujinon’s series of four zoom lenses provide unprecedented focal range choices from 14.5 to 400mm with fast T stop performance and exceptional optical quality.
Kerasotes ShowPlace Theatres is now using Barix Audio over IP equipment at the core of its audio distribution and playback architecture for two of its premium digital cinema locations. The company has launched an Audio over IP service at its ShowPlace Icon Theatres in Chicago and St. Louis Park Minnesota.
Calibre has introduced the HQView-400DC alternate content processor which the company says has been designed for a range of consumer and professional AV sources. Specially optimized for use with SonyCineAlta SRX-320 SRX-210 and SRX-220 digital cinema projectors the HQView-400DC alternate content processor can be used as both a routing switcher and a universal interface. Its range of inputs includes HD-SDI/SD-SDI HDMI 1.3 DVI VGA component YPbPr/RGBS composite and S-Video with signal compatibility up to 1080p and WUXGA resolutions and built in web browser remote control.
Great Escapes Theatres the 14th largest theater chain in North America installed twelve Christie projectors to support the premiere of Avatar in 3D part of a total purchase of 174; the rest will be in place before the summer. The chain also contracted Christie Managed Services for round-the-clock support and maintenance.
Crawford Media Services has purchased a Baselight HD color grading system from FilmLight and plans to make it a central component of a new facility that it is constructing for its Crawford Post Production division. Baselight HD which will include Spirit Control and Stereoscopic 3D options will be integrated into a file-based workflow that will also include editorial finishing and audio post systems as well as centralized media storage.
The 2010 NAB Show Digital Cinema Summit 3D: Cinema and Home will feature multiple expert speakers and in-depth sessions addressing aspects of 3D. The summit will take place on April 10-11 during the annual NAB Show which runs from April 10-15 in Las Vegas.
GDC Technology has introduced the S2 upgrade for all SA-2100 digital cinema servers. The upgrade allows customers to connect the servers to the next generation Series 2 DLP Cinema projector. “Once again GDC is quick to respond to the technology shift in the evolving digital cinema industry and brings to its customers the best and latest in digital cinema technology ” says Dr. Man-Nang Chong founder and CEO of GDC Technology.
Grass Valley has announced the winner of its highly Cut And Win contest in which editors using Edius real-time editing software were tasked with producing a commercial on the features and capabilities of Edius to compete for a chance to win thousands of dollars’ worth of production gear. The online competition attracted over 400 000 page impressions and over 200 registrations from 52 different countries. The Grand Prize winner Frank Aldana receives a full post-production package comprising a HP ProBook laptop computer a Panasonic video camcorder and an external hard drive.
The Fraunhofer Institutes HHI and IDMT Berlin have opened Tomorrow's Cinema with the premiere of Germany's first 180-degree short film Orlac reloaded. Tomorrow's Cinema is a showroom with high-resolution digital 180-degree panoramic projection. The core of this technology is a 180-degree screen installed by Kinoton and an Iosono 3D sound system from the Fraunhofer Institute for Digital Media Technology IDMT. The special screen consists of a glass fiber fabric specifically designed to support high-resolution digital projection of up to 6K.
Matthews Studio Equipment has shipped multiple quantities of over 465 different items of grip and lighting control products to Origo/Raleigh Studios and Hollywood Rental Budapest. The company estimated the value of the shipment to be in the high six-figure range. “Hollywood Rentals has had a longstanding and productive relationship with Matthews Studio Equipment ” says Kelly Koskella president of Hollywood Rentals. “Over the years both parties have complimented each other’s business by sharing technical input.
MTI Film has purchased two Nucoda Film Master systems from Digital Vision as part of their expanding end-to-end workflow in their new Hollywood facility. The initial order puts two Nucoda Film Masters in place as a key component in their color grading for restoration service offerings.
The newest projectiondesign projector the FL32 1080 ReaLED DLP has been installed inside the Orion Planetarium at Denmark’s Aarhus University. Equipped with a hand-selected wide-angle lens the FL32 1080 creates a four-meter by six-meter image of the stars galaxies space ships and a wide range of computer generated video animations while remaining hidden from the public gaze.
Reducation the company-sanctioned training sessions for Red cameras is scheduled for April 8-12 at the Tropicana Hotel in Las Vegas. The five-day class is limited to the first 200 registered students. The course combining the RedTech and RedPost two sessions into one in-depth hands-on immersive week covers pre-production through post-production.
A new visitor center set to open next month will be the first permanent 4D theatre installation in Scotland and will feature a custom-produced 4D show interactive pre-show area and 78-seat main theatre integrated with an array of experience effects including stereoscopic 3D lighting audio wind snow and aroma. Global Immersion is managing the design and fit-out of both the pre-show area and 4D theatre and began the renovation in January.
S.two has introduced FlashDock a portable editorial ingest and archival station for FlashMag solid-state magazines from OB-1 S.two’s on-board digital film recorder. The self-contained uncompressed recorder for HD HD4:4:4 and raw production OB-1 weighs less than seven pounds and draws less than 20W of power is powered directly from the camera fully solid state and completely silent in operation. “This is the workflow component that our OB-1 customers have been looking for ” says Chris Romine president of S.two.
MTV’s hit reality series Taking the Stage is a four-camera one-hour show and to do it cinematographer Marco Hoffman shoots between 20 to 30 hours a week of dance. He chose Sachtler Video 20 heads and Speed Lock tripods to shoot the new season. Hoffman is known for his work on popular reality programs like Laguna Beach The Hills The Rachel Zoe Project and House Hunters. “We use the Sachtler Video 20 during the ballet and hip-hop dance sequences ” he says. “And we use it for our scene work.