UFO Moviez Launches ProCat Platform for Cinema Advertising
India’s cinema advertising company UFO Moviez has launched ProCat, a new web-based platform providing data-driven insights for advertisers.
India
Miraj Cinemas Opens Multiplex in Gujarat
Miraj Cinemas, which says it is India’s fastest-growing and third-largest national multiplex chain, has opened its latest four-screen multiplex at Shalin Square, Ahmedabad, the city’s premier business hub. The new theatre brings Miraj Cinemas’ presence in Gujarat to a total of six properties and 26 screens across the state.
PVR Inox Opens Luxury Multiplex in Udaipur
PVR Inox has opened a luxury cinema at the Urban Square Mall in Udaipur, Rajasthan.
Cinépolis Showing Team India Cricket Matches on the Big Screen
Cinépolis is partnering with Star Sports to screen live Team India cricket matches, including the Semi-Final and Final, during the ICC T20 Men’s World Cup. This collaboration grants screening rights for the T20 World Cup in the USA and West Indies. It screens at 40 Cinépolis locations nationwide from June 5 to June 29, with matches starting at 8:00 pm IST.
PVR Inox Signs Joint Venture Agreement with Fast Food Company
Multiplex operator PVR Inox recently signed a joint venture agreement with Devyani International, which runs quick-service restaurants like KFC and Pizza Hut. Devyani will own 51 percent of the joint venture, with PVR Inox holding the remaining 49 percent stake.
PVR Inox Opens Seven-Screen Multiplex in Pune, India
PVR Inox has opened its seven-screen multiplex in Pune’s first luxury lifestyle destination at Kopa Mall, Koregaon Park. The cinema showcases luxury cinema formats, Director’s Cut and the Immersive Cinema Experiences (ICE) Theatres. Both mark their debut in India’s West region.
PVR Inox Removing Ads from Select PLF Cinemas
PVR Inox, India, is introducing advertisement-free movie cinemas in select luxury properties across the country for the ultimate movie-watching experience. The company said the ad-free experience is a direct reaction to shifting audience preferences identified through tools used by PVR Inox to record customer feedback.
PVR Inox, Malayalam Film Industry Still at Odds
The dispute between the Malayalam film industry and exhibitor PVR Inox remains unresolved. The Malayalam film industry recently suffered a major setback when PVR Inox pulled Malayalam films from the screens across the country. Even other film industries like Telugu, which had bought the dubbing rights for Malayalam films, suffered losses as the films were abruptly withdrawn.
Miraj Cinemas Installing Harkness Clarus XC Screens
Miraj Cinemas, which says it is India’s third largest and fastest-growing national multiplex chain, has formed a partnership to upgrade its screens with Harkness’ Clarus XC screen technology.
PVR Inox Opens Bengaluru’s Largest Cinema
PVR Inox has opened what it says is Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in the South.
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