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Putting the Grand in Grand

Thu, 03/28/2019 - 16:54 -- Nick Dager

This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.

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DTS:X
ScreenX

CGR, Vox Cinemas Partnering on ICE Theatre

Thu, 02/14/2019 - 12:54 -- Nick Dager

French company CGR Cinemas and Vox Cinemas are partnering to bring a new premium screen concept to the Middle East, Africa and Asia. Vox Cinemas’ parent company is Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the region. Their new format is called ICE Theatre, for immersive cinema experience.

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ICE Theatre

Galaxy to Open First Sony Digital Cinema Venue

Wed, 02/13/2019 - 13:20 -- Nick Dager

Sony Electronics is unveiling Sony Digital Cinema, the company’s version of an experiential premium large-format movie theatre auditorium. The first Sony Digital Cinema, which will open this spring at Galaxy Theatre’s deluxe Boulevard Mall site, will be the largest auditorium in the Las Vegas market, further enhancing Galaxy’s distinction as the Best Movie Theater in Las Vegas, according to Las Vegas Weekly and Las Vegas Review-Journal.

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Sony Digital Cinema

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