THX Launches World’s First THX Ultimate Cinema

Bookmark and Share

Thu, 03/28/2019 - 12:35 -- Nick Dager

THX today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre is scheduled to open later this year. THX company is working closely with Cinionic on the project.

THX Ultimate Cinema at Regency Westwood builds upon Cinionic’s dual-Barco laser system, which delivers a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens with CGS remastered content exclusively shown at this location. The Regency Westwood Village theater, which boasts nearly 1400 seats and is home to some of Hollywood’s biggest red-carpet premieres, has also undergone numerous upgrades to the sound system and acoustics. These include an increase in low-frequency power to yield a decrease in distortion and an increase in sound power, as well as the addition of curtains to improve the clarity and accuracy of the immersive multi-dimensional sound system.

The design of the Village cinema complies with THX Certified Cinema standards. THX and Cinionic worked with the exhibitor, acoustical consultants, and equipment installers to create a unique design package with architectural and technical requirements to address the audio and visual fidelity to ensure a superior cinematic experience in the auditorium.

“We are excited to collaborate with Cinionic to bring the THX Ultimate Cinema experience to audiences around the world, starting with Regency’s Westwood Village Theatre in Los Angeles” said, Min-Liang Tan, CEO of THX. “THX and Cinionic are respected technology leaders in cinema, and we are confident that this strategic relationship will help meet the demands of exhibition and consumers to make premium entertainment experiences more attainable.”

“The new projection system featured in the THX Ultimate Cinema offering delivers a fantastic image on screen,” said Lyndon Golin, CEO, Regency Theaters. “We are very excited to be able to provide an enhanced cinematic experience to our studio partners for premieres and moviegoers alike.”

"Cinionic was founded to create a new visual standard that drives the industry forward. Our mission to deliver compelling cinema experiences for today – and tomorrow’s – moviegoers aligns with that of THX,” said, Wim Buyens, CEO, Cinionic. “THX Ultimate Cinema allows us to bring Cinionic premium technology to the Regency theater for the first time. Our goal is to help elevate the industry standard and bring premium experiences around the world to a whole new level.”