As the cinema business steadily recovers from all the ramifications of the pandemic, exhibitors are faced with a series of decisions to make. They must upgrade their facilities to encourage moviegoers to return; they must cut costs in the face of a challenging global economy; and they must do what they can to address climate change. For a long time now, Wim Buyens, CEO of Cinionic, the consortium consisting of Barco, ALPD, and CGS, has been making the case that installing laser projection addresses to all three concerns. Recent events suggest people are beginning to listen to Buyens. It has been a busy month for Cinionic.
AMC Theatres today announced that the Los Angeles market will be the first to be upgraded with Laser at AMC projection technology from Cinionic at nearly all AMC locations. Work is currently underway on AMC’s first major broad scale projector upgrade since the transition to digital with the launch of Laser at AMC.
Cinépolis, Mexico’s largest cinema company, has announced an initiative to upgrade more than 2,600 screens to laser projection. The deal brings Laser Projection by Cinionic to a significant portion of the global chain’s nearly 6,700 screens, delivering efficiency and up to 70 percent energy savings for Cinepolis and an elevated viewing experience for their audiences.
PVR Cinemas, India’s largest film exhibition company, has announced an expanded preferred partnership agreement with Cinionic. Under the terms of the agreement, Cinionic will install Barco Series 4 4K laser projection systems in 500 PVR Cinemas auditoriums.
By all accounts, CinemaCon 2022, was a huge success. Attendance at the show, which was held in late March at Caesars Palace in Las Vegas, was higher than even in pre-pandemic years. The overall mood of people afterward was of a renewed sense of confidence in the motion picture business as a whole and, especially, of the future of movie theatres as the best place to fully enjoy a feature film. I recently spoke with Wim Buyens, CEO of Cinionic, the joint venture between Barco, CGS, and ALPD, to get his feedback on the show. Not surprisingly, he too left CinemaCon feeling upbeat.
For decades, major movie studios have relied on pre-release tracking data from The Quorom to see what people think of upcoming movies. Cultique analyzes and translates culture in a constantly changing world for marketing and advertising companies. Fanthropology is a research, strategy, and creative agency passionate about the intersection of consumer desire and storytelling. Working together late last year, the three companies polled more than 2,500 pre-pandemic theatre goers to see if they have returned to the big screen or not. As their study, which was released last month showed, three driving factors have kept many former theatre goers from returning: concerns over safety, price sensitivity, and the feeling that going to the theatre doesn’t provide a great experience. I recently spoke via email with Cinionic CEO Wim Buyens to get his thoughts on the report’s conclusions. Here is our conversation.
CMX Cinemas has selected Cinionic to upgrade its flagship Dolphin 19 location in Miami, Florida, with its laser light upgrade projection technology. CMX, a wholly owned subsidy of eighth largest global cinema circuit Cinemex, is a leading US exhibitor with more than 350 screens. As part of the CMX Dolphin 19 revitalization, Cinionic will outfit all the theatre’s legacy Barco digital projectors with Laser Light Upgrades. The laser presentation upgrades at CMX Dolphin 19 are expected to complete this month.
Cinionic, the Barco, CGS, and ALPD cinema joint venture, has expanded its exclusive relationship with South Korean-based exhibitor CJ CGV Cinemas to power more theatres with its projection systems. Under the new agreement, Cinionic will provide a technology mix that includes Barco Alchemy ICMP-X media servers and Barco projection for all new CJ CGV theatres over the next two years as the circuit pursues its ambitious growth strategy.
Much has been written, broadcast, and talked about regarding the fate of cinemas throughout 2020. As the CEO of a global cinema technology company, I stand at the crossroads of talking with exhibitors, technologists, leaders, and creatives across geographies. This mosaic of viewpoints provides a unique perspective into our industry-specific challenges, opportunities, and possibilities for the road ahead. When you start to connect the dots in our industry, three drivers have significant potential to shape cinema in 2021.
THX today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre is scheduled to open later this year. THX company is working closely with Cinionic on the project.