Cinionic

AMC Theatres today announced that the Los Angeles market will be the first to be upgraded with Laser at AMC projection technology from Cinionic at nearly all AMC locations. Work is currently underway on AMC’s first major broad scale projector upgrade since the transition to digital with the launch of Laser at AMC.

PVR Cinemas, India’s largest film exhibition company, has announced an expanded preferred partnership agreement with Cinionic. Under the terms of the agreement, Cinionic will install Barco Series 4 4K laser projection systems in 500 PVR Cinemas auditoriums.

For decades, major movie studios have relied on pre-release tracking data from The Quorom to see what people think of upcoming movies. Cultique analyzes and translates culture in a constantly changing world for marketing and advertising companies. Fanthropology is a research, strategy, and creative agency passionate about the intersection of consumer desire and storytelling. Working together late last year, the three companies polled more than 2,500 pre-pandemic theatre goers to see if they have returned to the big screen or not. As their study, which was released last month showed, three driving factors have kept many former theatre goers from returning: concerns over safety, price sensitivity, and the feeling that going to the theatre doesn’t provide a great experience. I recently spoke via email with Cinionic CEO Wim Buyens to get his thoughts on the report’s conclusions. Here is our conversation.

Cinionic, the Barco, CGS, and ALPD cinema joint venture, has expanded its exclusive relationship with South Korean-based exhibitor CJ CGV Cinemas to power more theatres with its projection systems. Under the new agreement, Cinionic will provide a technology mix that includes Barco Alchemy ICMP-X media servers and Barco projection for all new CJ CGV theatres over the next two years as the circuit pursues its ambitious growth strategy.