Lenses

Magical Glass: Part 5, ARRI

Thu, 10/09/2014 - 13:06 -- Nick Dager

Even by itself a professional motion picture lens feels magical. Each one represents the painstaking work of many dedicated people who put their hearts and souls into the creation of a precision blend of metal and other materials encasing carefully polished glass. For nearly a century, ARRI has been putting quality tools into the hands of filmmakers, including cameras, lights and lenses. The company proudly claims to bet the largest manufacturer of motion picture equipment in the world. And the case can be made – with its groundbreaking ALEXA and other cameras – that no legacy film company has made the transition to the digital era better than ARRI.

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Cinematographer Thomas Rist Gears Up

Thu, 08/28/2014 - 11:23 -- Nick Dager

When cinematographer Thomas Rist, geared up to shoot an in-store promotional video for shoe maker London Kate’s Get High on Heels campaign, he used the opportunity to try out the new Schneider-Kreuznach Xenon FF-Prime lenses. The dynamic music video-style promo featured renowned choreographer Ferly Prado performing dance moves on a downtown L.A. rooftop and in the L.A. River Basin.

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