Exhibition

MediaMation Unveils MX4D Esports

Mon, 07/31/2017 - 12:22 -- Nick Dager

MediaMation has launched its MX4D Esports Theatre concept for exhibition. Cinema owners are continually seeking new entertainment to engage patrons. With that in mind, MediaMation is planning to offer a scalable entertainment package that converts a new or existing MX4D theatre into an Esports gaming environment that can then be converted back to the MX4D theatre configuration.

Cinépolis Opens Maryland Theatre

Thu, 07/20/2017 - 12:04 -- Nick Dager

Cinépolis USA is opening a premium large format theatre in Kimco Realty’s Kentlands Market Square in Gaithersburg, Maryland. Cinépolis Luxury Cinemas-Gaithersburg, anticipated to open in 2019, marks Cinépolis USA’s debut into Maryland and adds to the brand’s existing list of 16 movie houses in the U.S., six of which are Luxury Cinemas. The approximately 34,000-square-foot movie theater will hold 540 seats.

Who Made Wonder Woman a Hit?

Mon, 07/10/2017 - 10:15 -- Nick Dager

Wonder Woman's audience evolved in a similar manner as most blockbusters but with some trends notably magnified, according to an audience evolution report released by Movio. While the female and fifty and older segments of the audience generally grow over the course of a blockbuster’s run, Wonder Woman’s female audience nearly reached parity with the male audience by the third week.

Tags: 

The Fight for Cinema Dollars

Thu, 07/06/2017 - 13:14 -- Nick Dager

Morgan Stanley analyst Benjamin Swinburne issued a report this week in which he argues that the big studios should get serious about premium on-demand video and suggests that Hollywood release feature films to the home while they’re still showing in movie theatres.

Pages

Subscribe to Exhibition