MediaMation has launched its MX4D Esports Theatre concept for exhibition. Cinema owners are continually seeking new entertainment to engage patrons. With that in mind, MediaMation is planning to offer a scalable entertainment package that converts a new or existing MX4D theatre into an Esports gaming environment that can then be converted back to the MX4D theatre configuration.
Malaysian exhibitor MBO Cinemas has fully deployed Arts Alliance Media’s enterprise theatre management system software, Producer. MBO Cinemas is the first exhibitor in South East Asia to centralize all their operations at head office with AAM’s Producer. The Goldenduck Group managed the system integration.
Screenvision Media has announced that it is now working with Strata, makers of advertising buying and selling software. The integration allows buyers to view movie theater ad opportunities offered by Screenvision Media as local spot buys in Strata's systems.
Fathom Events, and its owners, AMC Entertainment, Cinemark and Regal Entertainment Group have named Ray Nutt as chief executive officer for Fathom Events. Nutt will be transitioning from Regal Entertainment Group to the role, where he will also serve as a board director.
Cinépolis USA is opening a premium large format theatre in Kimco Realty’s Kentlands Market Square in Gaithersburg, Maryland. Cinépolis Luxury Cinemas-Gaithersburg, anticipated to open in 2019, marks Cinépolis USA’s debut into Maryland and adds to the brand’s existing list of 16 movie houses in the U.S., six of which are Luxury Cinemas. The approximately 34,000-square-foot movie theater will hold 540 seats.
The Universal Pictures International release Atomic Blonde had its world premiere July 17 at Theater am Potsdamer Platz. The event was presented in Sony 4K using the SRX-R15DS dual projection system.
IMAX Corporation and Shanghai Bestar Cinemas Management today announced a sales agreement for seven new IMAX theatres to be located throughout China.
CineStar has signed an agreement with Ymagis Group’s CinemaNext to oversee all projection and audio installations, field services and technical customer service for CineStar’s entire network of 52 locations across Germany, representing a total of 409 screens.
Wonder Woman's audience evolved in a similar manner as most blockbusters but with some trends notably magnified, according to an audience evolution report released by Movio. While the female and fifty and older segments of the audience generally grow over the course of a blockbuster’s run, Wonder Woman’s female audience nearly reached parity with the male audience by the third week.
Morgan Stanley analyst Benjamin Swinburne issued a report this week in which he argues that the big studios should get serious about premium on-demand video and suggests that Hollywood release feature films to the home while they’re still showing in movie theatres.