Wallis Cinemas, Australia, has become the first exhibitor to embrace the Vista Cloud platform. “We’re excited about the whole system, and its impact on both our operations and sales channels,” said Wallis Cinemas COO Ben Huxtable. “Vista’s Digital Platform will power our digital channels and ensure uninterrupted ticket sales across all of our cinemas. And we’re also going to streamline the daily management of tasks for staff as they only have to log in to a single, intuitive web portal to access Vista’s entire capability suite. The time saving, and efficiencies will be massive.”
National CineMedia today announced a strategic partnership with Rad Technologies to leverage the power of recommendation and referral with machine learning to drive distribution of advertisers’ messages through targeted social influencer networks. Using Rad’s proprietary artificial intelligence technology, the product identifies the right influencers to connect the brand’s message to moviegoing audiences across the world.
Following a strong January, which recorded an estimated $1.9 billion in global box office, up 94 percent year-on-year, the Chinese New Year holiday, which began February 1, delivered strong box office results for exhibitors, according to the London-based analytics firm Gower Street. The holiday week is reported to have delivered just over $940 million at the box office in China, the world’s top global market. While this is down 21 percent on the record haul taken in the 2021 holiday week it is ahead of 2019’s pre-pandemic numbers.
Cinemark is introducing a new all-inclusive digital pass for cinema’s biggest fans during its annual Oscar Movie Week festival. In theatres from March 21 through March 27, the festival gives fans the chance to experience this year’s Best Picture and Best Short (Live Action and Animated) nominated films and have their own ballot ready in hand when the 94th Oscar’s air March 27 on ABC. In partnership with Focus Features’ Downton Abbey: A New Era, the festival is being held at more than 100 participating Cinemark theatres nationwide.
For decades, the Delphi Filmpalast theatre has been among the venues of the Berlin International Film Festival, or Berlinale, one of the largest public film festivals in the world. With a 673-seat capacity, the iconic cinema, located in a historic theater building just steps away from Berlin Zoologischer Garten railway station, in the heart of West Berlin, is considered Germany’s biggest independent screen and one of Berlin’s most important premiere venues.
Arts Alliance Media has announced a cooperation agreement with CGV, the largest multiplex cinema chain in South Korea.
Strong/MDI Screen Systems has produced and delivered the world’s tallest Imax screen to Royal Cinemas in Pooler, Georgia. The venue is set to open by the end of February.
The International Union of Cinemas (UNIC) today released preliminary 2021 box office and admissions estimates for the territories covered by the organization. While these figures are based on initial estimates, the overview provided by UNIC represents the first wide-ranging assessment of the performance of the European cinema sector in 2021. More detailed final data on the performance of each individual UNIC territory will be released later in spring 2022.
Alamo Drafthouse Cinemas has announced that it will be the anchor tenant for a company called Orchestra Partners as it redevelops the historic Powell Steam Plant in Birmingham, Alabama. The theater will take up about 50,000 square feet of the former steam plant, while the remaining 36,000 square feet are still available for retail and dining. Construction on Alamo Drafthouse will begin this summer with an anticipated opening in the fall of 2023.
Ballantyne Strong has acquired the land and building at 190 Bluegrass Valley Parkway, in Alpharetta, Georgia, home to its Digital Ignition technology incubator.