Cinépolis, India’s first international and the world’s second largest movie theatre circuit by attendance, has announced the screening of an exclusive set of matches of the Asia Cup Live in partnership with Asian Cricket Council.
Fans across India can watch six matches in any of the 31 Cinépolis multiplexes near them.
Jay Shah, president of the Asia Cricket Council said, “The right ambience can truly elevate cricket viewing for fans and enthusiasts. We are thrilled to partner with a leading movie theatre chain such as Cinepolis that extends a truly immersive match experience across multiple locations.
“We are hopeful the consumers will appreciate this offering and allow us to extend this partnership for season to come.”
Devang Sampat, CEO, Cinépolis India said, “We can’t take every cricket fan to the match, but we can bring the match to the fans and give them an experience to cherish. The discerning fans not only want to watch their favorite cricketers in action but also celebrate every four, six and wicket in style.
“Through this unique viewing experience, we are delighted to offer our patrons and mall partners with the adrenaline rush a cricket match must be enjoyed with.”
The matches that will be screened live include India’s second group encounter against Hong Kong, three Super 4 games including teams from both Groups A & B, and the final scheduled on September 11.
In addition to being the official event screening partner, Cinépolis has also obtained the rights to distribute the content across India.
Cinépolis’ total screen-count across India now stands at 416 screens in 94 multiplexes.