Business

Cinesystem Cinemas to Receive ShowEast 2024 Enrique Ramirez LATAM Exhibitor of the Year Award

Wed, 08/28/2024 - 10:34 -- Nick Dager

Cinesystem Cinemas will receive the ShowEast 2024 Enrique Ramirez LATAM Exhibitor of the Year Award as part of the International Awards Luncheon on Monday, October 21 at the Loews Miami Beach Hotel. Cinesystem Cinemas founder and chairman Marcos Barros will accept the award.

Laika Coraline Re-Release Tops $38 Million at the Global Box Office

Tue, 08/27/2024 - 12:22 -- Nick Dager

Since its re-release on August 15, Laika’s acclaimed 2009 stop-motion animated film Coraline has garnered $38.3 million at the global box office. In partnership with Fathom in the US and Trafalgar Releasing internationally, the film is offered in stunning, newly remastered 3D as well as 2D formats. The fifteenth anniversary Coraline showings also include an early glimpse of Laika’s upcoming film, Wildwood.

Sharma Family Stars in Hoyts Cinema-Exclusive Advertising

Mon, 08/26/2024 - 10:53 -- Nick Dager

It’s not all rainbows and butterflies in the Sharma cinematic universe, the family made famous by the British series Bridgerton. And a new cinema advertising campaign for the Australian New Zealand Banking Group created by TBWA\NZ highlights takes advantage of this. In fact it's high-drama, and there is no better place for drama than the cinema, with this Hoyts cinema-exclusive spot running as the switch off your phone prompt.

Lensray Technology Enhances Cinema Screen Quality

Mon, 08/26/2024 - 10:40 -- Nick Dager

Movie trailers and even features can be plagued by technical glitches like fuzziness and unequal visuals. Visual noise, like graininess and uneven brightness, often comes from screen or projection issues. This distraction takes away from the movie and lowers the overall quality. One answer is to revamp the screen technology. Its makers say that Lensray Technology can enhance the experience with high resolution colorful images.

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