Business

Sharma Family Stars in Hoyts Cinema-Exclusive Advertising

Mon, 08/26/2024 - 10:53 -- Nick Dager

It’s not all rainbows and butterflies in the Sharma cinematic universe, the family made famous by the British series Bridgerton. And a new cinema advertising campaign for the Australian New Zealand Banking Group created by TBWA\NZ highlights takes advantage of this. In fact it's high-drama, and there is no better place for drama than the cinema, with this Hoyts cinema-exclusive spot running as the switch off your phone prompt.

Lensray Technology Enhances Cinema Screen Quality

Mon, 08/26/2024 - 10:40 -- Nick Dager

Movie trailers and even features can be plagued by technical glitches like fuzziness and unequal visuals. Visual noise, like graininess and uneven brightness, often comes from screen or projection issues. This distraction takes away from the movie and lowers the overall quality. One answer is to revamp the screen technology. Its makers say that Lensray Technology can enhance the experience with high resolution colorful images.

Average Joe Trailer in Theatres Now

Wed, 08/21/2024 - 12:55 -- Nick Dager

The GND Media Group, in association with Pure Flix and Fathom, are releasing the official trailer for Average Joe as they gear up to launch the film in theatres nationwide beginning October 11. Starring Eric Close (Nashville, American Sniper, Suits) and Amy Acker (Ordinary Angels, Person of Interest, Alias), and directed by Emmy Award-winning Harold Cronk (God’s Not Dead, Unbroken: Path to Redemption), this powerful movie serves as a tribute to the unwavering strength of faith and the human spirit.

Severtson Featuring Numerous Cinema Screens at ExpoCine 2024

Tue, 08/20/2024 - 11:53 -- Nick Dager

Severtson Screens will highlight numerous cinema screens during ExpoCine 2024, which is being held at the Cine Marquise and Renaissance Hotel in São Paulo, Brazil October 8-11. During the event, Severtson will promote its most popular options for its acclaimed folded SeVision 3D GX line as well as its SAT-4K acoustically transparent cinema projection screen line.

Laika Extends Coraline's Fifteenth Anniversary Re-Release

Tue, 08/20/2024 - 09:39 -- Nick Dager

Laika’s acclaimed 2009 stop-motion animated film Coraline has returned to theatres around the world for its fifteenth anniversary in newly remastered 3D for a special limited engagement that started August 15. In partnership with Fathom in the US and Trafalgar Releasing, internationally that run has been extended and the film is being offered in, newly remastered 3D as well as 2D formats.

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