Featured Stories

PVR Unveils Immersive Cinema Advertising

Wed, 07/27/2022 - 09:34 -- Nick Dager

PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.

Playing with Fire

Wed, 07/20/2022 - 09:21 -- Nick Dager

Flowing with Fire, a new 360-degree documentary short from director Michael Gabriele and Chicago production company Daily Planet, centers on a group of Los Angeles-area artists who engage in what has been called “a hypnotic form of dance combined with pyrotechnics.”

UAE No Longer Censoring Films

Mon, 07/18/2022 - 10:31 -- Nick Dager

The United Arab Emirates' Media Regulatory Office has announced that new movies will be released in cinemas there without any censorship. The move comes in the wake of the UAE’s decision last month to ban Disney Pixar's Lightyear based on what it said was "a violation of the country's media content standards." The animated film depicts a romantic kiss between two female characters.

HDR and Where the Crawdads Sing

Mon, 07/18/2022 - 10:17 -- Jeroen Hendriks

[Editor’s Note: Jeroen Hendriks served as digital imaging technician on the feature film Where the Crawdads Sing, which opened in theatres this past weekend. Here, in his own words, are his thoughts about the project.] After having positive experiences using Sony’s OLED monitors for years, I chose their PVM-X2400 24-inch 4K high dynamic range monitor for use on my latest project Where the Crawdads Sing, based on the best-selling novel.

Box Office Numbers Positive but Mixed

Wed, 07/13/2022 - 10:26 -- Nick Dager

Another Marvel blockbuster thundered into the Global number one spot this past weekend as Thor: Love and Thunder debuted at $303.2 million. The Domestic launch saw Love and Thunder ($144.2 million) outstrip 2018’s Thor: Ragnarok, also directed by Taika Waititi, by just shy of 17.5 percent. However, it significantly trailed 2022’s previous MCU title Doctor Strange in the Multiverse of Madness (-23 percent), according to a new report from the London-based analytics firm Gower Street. A similar trend was seen internationally where Love and Thunder’s reported $159 million debut across 47 markets tracked 29 percent ahead of Ragnarok but 32 percent behind the Doctor Strange sequel. Overall, box office results were mixed across the board.

Riding a Virtual Subway

Wed, 07/13/2022 - 10:15 -- Nick Dager

Break+Enter, a Nice Shoes company, served as a key visual effects provider on the second season of Russian Doll, the Emmy Award-winning Netflix series starring Natasha Lyonne, and co-created by Lyonne, Leslye Headland and Amy Poehler. The studio delivered nearly 150 visual effects shots for the eight-episode season. Most notably, Break+Enter, led by VFX supervisor Gabe Regentin, teamed with Lyonne, her production team, cinematographer Ula Pontikos and LED lighting specialist 4Wall Entertainment to recreate a large portion of the New York subway system using groundbreaking virtual production technology.

Focusing on the Sound

Thu, 07/07/2022 - 11:55 -- Nick Dager

Re-recording mixer James Wichall fell into the audio business almost by chance while he was working in the legal department at UK-based Ragdoll production company, the team behind the popular Teletubbies children’s television program. It was there that he was first introduced to the possibilities of sound design.

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