Odeon Cinemas Group and Imax Corporation today announced an expansion of their longstanding partnership spanning key European cinema markets. Under the agreement, Odeon will upgrade six Imax theatres across the UK with Imax with laser systems.
Additionally, Odeon and Imax have set locations for nine previously contracted new theatres across Europe, including four new theatres in Spain, two in Italy, and one in each of Germany, Sweden, and the UK. All new locations will be installed by 2025.
The announcement was made at the annual CineEurope convention in Barcelona, Spain.
"We are delighted to be expanding our long-running partnership with Imax, as we continue to invest across our estate to make movies better for our guests,” said Mark Way, president, AMC Europe and managing director Odeon Cinemas Group. “We have been encouraged by the [number] of guests returning, seeking the most immersive experience possible, and we look forward to the rest of the year with confidence, buoyed by a range of great films to show them."
"Europe has been a key driver of the resurgence in global cinema, with audiences returning in strong numbers for this incredible blockbuster slate and exhibitors like Odeon raising the bar for the theatrical experience," said Rich Gelfond, CEO of Imax. "As we grow market share around the world, IMAX continues to grow, diversify, and enhance its global network, and this new agreement with our longstanding partners at Odeon further accelerates our momentum."
Odeon Cinemas Group www.odeoncinemasgroup.com