Screenvision is working with Penske Media Corporation’s @hollywood to give audiences nationwide access to the Vaseline Celebrity Lounge at the Sundance Film Festival. Celebrity interviews were distributed digitally through HollywoodLife.com January 21-25. A special feature will run in Screenvision theaters February 5-18.
The growth of technology in modern society has presented manyopportunities for theater owners, movie studios and brands to augment the movie theater experience with interactive games, targeted pre/post-show ads, and other campaigns that can be delivered to mobile devices. The collaboration between Mobiquity Networks and Screenvision will bring beacons to both the lobby areas and individual theaters, and will also leverage Mobiquity Networks’ existing beacon networks in 475-plus premier US shopping malls. Mobiquity will provide the campaign management platform to administer activity across the network.
Wanda Cinema Line and Dolby Laboratories today announced a collaboration to open 100 Dolby Cinema locations in China in the next five years, with the first location scheduled to open this spring.
Barco, the official projection provider for the 2016 Sundance Film Festival, brings to life several key virtual reality and art installations at the New Frontier exhibition with its large venue projectors and presentation switchers. The festival also uses Barco digital cinema projectors in all 23 of its movie theater venues for official screenings.
On the heels of the Goosebumps movie release on Blu-ray and DVD, Sony Pictures Home Entertainment has joined together with Scholastic, the global children's publishing and education company, to donate 20,000 books to children in underserved communities as well as those recovering from crises or natural disasters in the United States. The books, featuring a selection of Goosebumps books by bestselling author R.L. Stine, are being donated through the Scholastic Possible Fund and will be distributed by Save the Children.
National CineMedia has partnered with Strata, makers of media buying and selling software, to allow agencies to buy cinema advertising in the spot marketplace for the first time. NCM’s FirstLook pre-show inventory is now available to Strata’s client base of over a thousand agencies.
The French independent film platform UniversCiné has selected Unified Streaming to create a platform that offers viewers more than 4000 independent films ranging from classics to contemporary hits of independent cinema.
NEC Display Solutions Europe reached a milestone recently when with New Lineo cinemas in Israel installed NEC’s 10,000th digital cinema projector. The milestone marks the evolution of NEC’s cinema-wide portfolio. New Lineo purchased an NC900C.
A film like Star Wars: The Force Awakens comes along once in a very great while. With the support of Veezi, independent theatre owners were able to participate in the film’s phenomenal theatrical performance incident-free, the company says.
One of the highlights at this year’s Sundance Film Festival’s New Frontier Program could be the five-minute virtual reality film experience Giant. Drawing on director and co-creator Milica Zec’s personal experiences as a child in war-torn Serbia, the VR narrative takes the viewer into the experience of a family struggling to survive in a war zone. The film shows how cinematic VR lets us observe our instincts and ourselves and become more conscious of the way we make choices.
