At the Consumer Electronics Show currently underway in Las Vegas CJ 4DPlex today unveiled an indoor augmented reality platform that the company says will open new business opportunities for the gaming and entertainment industry.
Whereas high precision AR experiences have only been available through the use of high-end AR glasses, CJ 4DPlex is developing an innovative 4DX AR platform accessible with a mobile phone by integrating computer vision technology. Using Resonai’s Vera, an artificial intelligence and AR platform that converts any physical space into an intelligent digital environment, the 4DX AR platform allows anyone to enjoy indoor entertainment and conveniences such as games and navigation guides in accordance to various spatial characteristics of large retail spaces such as cinemas, shopping mall complexes, and theme parks. The company also collaborated with Teeny Studio and FingerEyes to develop a demo for the new AR platform.
The new 4DX AR platform applies advanced computer vision technology that recreates elements of a mobile game that completely blends with the real world. The technology will also introduce an indoor navigation system that will allow the users to enjoy the game without any lags or interference unlike conventional AR games currently in the market.
As a new form of lobby entertainment, this technology can lead to an increase in time spent in entertainment centers, increased consumer engagement, and a significant increase in sales, an attractive feature for the owners of large retail spaces, the company says. With this platform, visitors will also be able to navigate to different attractions within the venue, which can function as an effective marketing tool.
Until now, the characters in conventional AR games could not differentiate between objects in the real physical space and virtual 3D objects, resulting in overlap of the two, the new game that utilizes the 4DX AR platform will recognize even subtle differences between the real physical space and virtual objects, allowing characters to go through or even hide behind real spaces such as walls. Participants will have to overcome a series of quests in a single or multi-player form.
The company believes that there are endless possibilities with this AR platform, as the computer vision technology can be integrated with pre-existing content or games that are in development, to create interactive multiplayer AR content.
“We are excited to showcase our indoor AR platform at CES 2020, said JongRyul Kim, CEO of CJ 4DPlex. “There are endless possibilities for how to develop this platform into a viable commercial product, and we look forward to collaborating with content providers and exhibitors who are interested in showing customers a new way to experience AR games.”