Gaming

Screenvision Partners with Mobcrush to Reach Gamers

Thu, 11/19/2020 - 11:13 -- Nick Dager

Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.

SMPTE 2020: Game On Program Unveiled

Mon, 10/12/2020 - 08:34 -- Nick Dager

The Society for Motion Picture and Television Engineers has unveiled the program for its annual fall conference SMPTE 2020: Game On, an interactive and immersive remote technical conference experience running November 10-12. Throughout the three-day conference experience, attendees can join live technical presentations, practical hands-on training, keynote presentations, partner programming, product and technology demonstrations, moderated roundtable discussions, and virtual panels, with continual access to a host of on-demand content. This year's event also will feature one full day focused on the convergence of eSports/gaming and media technology and the unique requirements of the thriving eSports industry.

Speed Crucial in Audio Post

Thu, 08/13/2020 - 11:32 -- Nick Dager

Recording, editing, mixing and mastering engineer Ayako Yamauchi has found that turnaround speed is crucial to many of her film and television projects. Having won multiple awards for her audio post-production work, Yamauchi’s credits are filled with some of the world’s leading video games. Included among these are Uncharted: The Lost Legacy, God of War and Sekiro: The Shadow Dies Twice.

Green is More Than a Color

Wed, 06/24/2020 - 10:56 -- Nick Dager

Cédric Lejeune is vice president of technology for ÉclairColor, part of the Ymagis Group. He is also the founder of Workflowers, a recently formed consulting company that offers training services to media companies including quality management, color management, human resources and environmental topics. I wanted to learn about his new dual role and, in particular, hear his thoughts on how the motion picture industry can be more environmentally responsible.

SMPTE 2020 Goes Online; eSports and Gaming take Center Stage

Mon, 06/22/2020 - 12:00 -- Nick Dager

The Society of Motion Picture and Television Engineers, the organization that is defining the future of storytelling, will host its annual technical conference and exhibition on November 10-12 as an interactive and immersive remote experience with a rich array of learning and networking opportunities. Within this highly customizable online format, SMPTE 2020 will provide what it says will be unparalleled opportunities for attendees to explore the variety of new technologies and business models shaping the future of media and entertainment. The theme for this year's event is Game On, with one full day focused on the convergence of esports/gaming and media technology and the unique requirements of the thriving eSports industry.

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