With the news that ArcLight Cinema and the Pacific Theatre will permanently close their doors, a Los Angeles tech startup is using augmented reality to pay homage to the hidden history of the iconic Cinerama Dome on Sunset Boulevard in Hollywood.
At the Consumer Electronics Show currently underway in Las Vegas CJ 4DPlex today unveiled an indoor augmented reality platform that the company says will open new business opportunities for the gaming and entertainment industry.
CJ 4DPlex unveiled what it called the world’s first four-sided 4DX Screen movie theatre at this year’s Consumer Electronics Show currently underway in Las Vegas. The company also introduced an indoor AR platform that seamlessly combines reality with virtual objects and announced an ultra-wide zoom lens in development, which can reduce projection distance by 70 percent compared to standard projection lens.
Audio specialist Sennheiser has taken a majority shareholding in Dear Reality, a leader in spatial audio algorithms and VR/AR audio software. The company will continue to operate as a separate business based in Düsseldorf and customers will be able to rely on existing dearVR products. In addition, they can look forward to joint VR/AR workflows by Sennheiser and Dear Reality. Uwe Cremering, responsible for Ambeo Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.
Imagination Park Technologies has acquired a patent portfolio from XMG Studio Inc., which was a pioneer in augmented reality gaming and location based games in 2009-2011 and was the developer of the successful Ghostbusters Paranormal Blast game in partnership with Sony.
The Open Geospatial Consortium and the Khronos Group are joining forces to advance open geospatial standards related to the fields of augmented and virtual reality, distributed simulation, and 3D content services. As part of the liaison, and through collaborative participation in OGC and Khronos initiatives, the two organizations will work jointly to develop use cases and requirements for open geospatial standards concerning 3D, virtual and augmented reality APIs, and related graphical representations.
Extending its engagement in virtual reality and augmented reality applications, Sennheiser has partnered with spatial computing leader Magic Leap and joined the Works with Magic Leap certification program. This partnership consolidates Sennheiser’s presence and thought leadership in spatial audio as it continues to develop innovative audio tools for spatial audio visionaries and content creators.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
This weekend Regal moviegoers will be able to experience another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. This new edition is exclusive to Regal moviegoers who attend the opening weekend of Jurassic World: Fallen Kingdom, in theaters on June 22.
This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.