Theatre Sound

Cinema West Veranda Luxe Cinema is the first cinema complex to fully integrate all Dolby technologies for an immersive Dolby Atmos audio experience across a total of nine screens. Located in Concord, California, the complex has a grand opening scheduled for December.

B&B Theatres has signed an agreement to install DTS:X immersive audio powered by GDC servers at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019. As a licensee of the DTS:X object-based immersive sound technology for the development of GDC immersive sound media servers, GDC will be leading the effort. With this agreement, B&B Theatres will become the largest U.S. movie theatre circuit to exhibit content released with a DTS:X soundtrack.

While large multiplex cinema chains compete on quantity, smaller independent venues are finding a new market by specializing in quality. An example is RSB Cinemas, a Dutch company that has recently opened its second venue where cinemagoers can enjoy a new level of quality and personal service. Located in Veldhoven, just a few kilometres from the centre of Eindhoven, each of the new-build Cinema Gold’s four rooms features large, comfortable chairs with tables, at-seat luxury snacks and drinks, ordered via each seat’s service button at any time, and spectacular quality movies, thanks to Alcons pro-ribbon 7.1 channel surround sound systems and Barco Flagship laser cinema projectors.

Located in Benxi, in China’s Liaoning Province, Xinshidai MZC Cinema recently opened a 700-seat cineplex that consists of five halls, including a Dolby Atmos certified flagship auditorium with Christie Vive Audio in Hall 2, as well as a specially configured VIP auditorium that offers a premium movie-going experience. This is the first cinema complex in China’s northeastern region to be equipped with Christie cinema audio.