Sony Digital Cinema 4K has launched Finity, a new campaign to promote the company’s Premium Large Format projection systems. European customers in the UK, Germany, Ireland, and Turkey have already committed to the new offering that combines Sony’s HDR-ready 4K dual projection technology with a complimentary suite of tailored branding assets and marketing support. Exhibitors equipped with the current family of Sony high-contrast SRX-R500 series dual projection systems have no need for any additional investment.
Screen owners will be given a full range of Presented in Finity promotional materials, from a splash and signage, to posters and PR/social media support. With the support of film studios, this powerful package gives cinema owners a valuable hand in promoting their Sony 4K PLF screens to customers and the films, which are being shown in this premium format.
“The surge in Premium Large Format screens is bringing super-size pictures to audiences while ringing up bigger profits for exhibitors,” said Damien Weissenburger, head of digital cinema. “But we also know that introducing a new format can mean a serious investment. With Finity the message is clear to audiences: there’s simply no better way for film fans to experience every drop of movie magic on the biggest screen, just as the director intended.”
“All Sony’s dual-projection systems instantly give exhibitors the very best 4K picture quality today on 12-meter screens and larger. They’re also future-proofed, meeting brightness and contrast requirements for presentation in HDR according to exhibitors’ installation preferences. And unlike other big-screen offerings, you’re not locked into a proprietary ecosystem with expensive hardware plus special exhibition fees, costly remastering or specific format requirements. With Finity there’s nothing between you and bigger profits with every screening.”