Showcase Cinemas has upgraded its outdated signage system through a collaboration with Deal Media and Phillips.
When Showcase Cinemas expressed the need for a digital signage provider, it turned to Deal Media to be its partner. Touring all the theaters, analyzing requirements, and understanding the scope of the project, Deal Media devised a comprehensive plan. With the assistance of Phillips, the necessary supplies, including monitors, were procured, ensuring a smooth and efficient process.
The project involved a full refresh of digital menu boards and box office screens across more than 20 locations. Showcase Cinemas transitioned to the carbon platform, offered by Deal Media, which facilitated efficient management of thousands of digital menu boards and signage implementations.
The flexibility of carbon allowed clients to easily update and manage their own content in real-time. New technology enabled screen synchronization for captivating lobby takeovers during seasonal promotions and special events.
Teaming up with Phillips, Showcase Cinemas replaced more than 500 screens, ranging from 55 to 75 inches, with the Phillip’s D-Line at 700 Nits screens. The exceptional brightness ensured that the screens stood out, even in ambient lighting conditions. The new signage system provided the opportunity for engaging takeovers, showcasing the latest combo offers, resulting in a significant increase in combo sales.
The feedback from Showcase Cinemas, including executives and theater managers, has been overwhelmingly positive.