Kantar Millward Brown, a specialized consumer research firm, and 4D cinema seating company CJ 4DPlex have announced the results of jointly conducted research entitled Consumer Perception Trends of Global Cinema. The results of the study, conducted in June 2017, are based on 3,000 consumers across the United Kingdom, Japan, and China who watch movies in cinemas more than twice in a year in their given location. The research has found a significant global preference for 4DX technology over traditional movie viewing.
Netflix this week committed to streaming its movies in both Dolby Atmos and Dolby Vision high-dynamic range formats. It is the first global on-demand service to commit to combining both formats. Okja, the critically praised Netflix Original Film, is the first film available in both formats. Additional Dolby-supported titles are coming soon, and the catalog will continue to grow. Okja will be released to select movie theatres this week as well. Netflix has raised the stakes again.
CJ 4DPlex has announced the films that will be released in its 4DX immersive cinema-seating format through the end of July.
CJ 4DPlex has announced that Nordisk Film Cinemas will bring nine additional 4DX immersive seating screens to Scandinavia by the end of 2021. This agreement comes on the heels of a successful run at Nordisk’s first 4DX theatre in Oslo, the Nordisk Ringen. During full time screenings of eight Hollywood titles since March 10, the theater has seen an overall occupancy rate of 72 percent.
Horizon Cinema plans to open a new Dolby Atmos multiplex in Russia. Based in Rostov-on-Don, the 13-screen multiplex is set to open by the end of 2017 and will be the biggest Dolby Atmos multiplex in Russia.
CJ4DPlex has announced that Cars 3 will be the first Disney•Pixar film to be released in the 4DX immersive format.
PVR Cinemas has opned its first CJ4DPlex 4DX auditoriums in PVR Market City, Bengaluru and in Mumbai at Phoenix Market City, Kurla. PVR Cinemas is the largest provider of 4DX in India with 11 theatres.
CJ 4DPlex has partnered with Les Cinémas Gaumont Pathé to open 30 4DX theatres in France, the Netherlands, Switzerland, and Belgium by 2020. The agreement, which includes plans to open six theatres by the end of this year, follows the opening of the first 4DX theatre in France at Pathé La Villette in Paris in March.
The Fate of the Furious is the most watched 4DX film of 2017, and is expected to surpass the 1.5 million-attendance mark. The box office success was driven by the best opening week performance in 4DX history, reaching 760,000 moviegoers – 31 percent more than the first week attendance for 2015’s Star Wars: The Force Awakens (580,000) in 2015.
Marvel Studios’ Guardians of the Galaxy Vol. 2, in the 4DX format, premiered first in Norway and France last month and continues its worldwide distribution at 369 4DX auditoriums in 47 countries including but not limited to the U.S., U.K., Canada, Mexico, South Korea, China and Japan.