Arts Alliance Media Launches New Website
Arts Alliance Media has launched a new, ultra-modern website to represent both its market-leading position and the brand’s revitalized look and feel.
Immersive Entertainment
Elvis Debuting in ScreenX June 21
CJ 4DPlex announced today that Baz Luhrmann's highly anticipated Warner Bros. Pictures epic drama Elvis will debut in 270-degree panoramic ScreenX theatres worldwide starting June 22. In the United States, the film will open with early pre-shows starting on June 21 in select locations, followed by wide release on June 24.
CJ CGV Expanding PLF Offerings
CJ CGV, South Korea's largest multiplex cinema chain, has announced that it will expand investment in high-technology, multi-projection screens and premium large format theatres to meet changing customer demand in the post-pandemic era.
Samuel Real Named CJ 4DPlex SVP Sales and Operations, Latin America
Samuel Real has joined CJ 4DPlex America as the new senior vice president sales and operations, Latin America. Real, an international entertainment veteran, will head the strategic development plans in the region.
Exhibition Needs Immersive Experiences
Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.
Top Gun: Maverick Releasing in ScreenX
CJ 4DPlex announced today that Paramount Pictures' Top Gun: Maverick will debut in immersive 270-degree panoramic ScreenX theaters worldwide starting May 27. In the U.S., fans will have a chance to see Top Gun: Maverick at select ScreenX locations early on Tuesday, May 24.
PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
B&B to Open Eight ScreenX Theatres
B&B Theatres and CJ 4DPlex have announced the development of several new ScreenX theaters located in B&B multiplexes across the U.S. The new openings will result in a total of eight ScreenX auditoriums across B&B multiplexes by 2023.
Major Cineplex, Thailand, Opening Second ScreenX Theatre
CJ 4DPlex and Major Cineplex, the largest cinema chain in Thailand, have signed an agreement to open the first ScreenX PLF auditorium at Major's multiplex at Siam Paragon in Bangkok, Thailand. The new ScreenX PLF auditorium will have 336 seats and a 20-meter-wide screen, the largest ScreenX in the country.
SMPTE Session Focuses on the MSG Sphere
The Immersive World of MSG Sphere will be the topic this coming Saturday, April 23, during SMPTE’s day-long sessions about the future of cinema during the National Association of Broadcasters convention in Las Vegas.
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