I last spoke with B&B Theatres executive vice president Brock Bagby in April as businesses across the country were shutting down in response to COVID-19. At that time all of their theatres were dark and the company had furloughed nearly 2,000 employees. I recently emailed Bagby to see if he would agree to a follow-up interview. His response was to say yes, adding, “But it’s been a rough seven months.” B&B Theatres, the sixth largest theatre chain in North America, is not just any independent cinema chain. For nearly a century, the company has understood better than most of their competitors that they don’t just show movies; they are in show business. They believe that movies are magic and their theatres amplify the experience like few others.
CJ 4DPlex today announced that ScreenX, the company’s innovative 270-degree panoramic movie-going format was awarded Gold in the Media, Visual Communications & Entertainment category at this year’s Edison Awards.
Disney's epic live-action film, Mulan, will be releasing worldwide in the 4DX and ScreenX formats, starting March 25 in certain markets. In all the film will be shown on 734 4DX screens and 314 ScreenX screens worldwide.
ICE Theatres announced today that Sony Pictures’ upcoming action film Bloodshot will be shown in the U.S. utilizing its immersive cinema experience format.
The French immersive cinema experience, ICE Theatres, with 36 screens and counting, and its parent company, CGR Cinemas, the leading French multiplex company with 700 screens in France, today announced that Guillaume Thomine Desmazures will assume the role of senior vice president, sales and strategy, effective immediately.
The Walt Disney Studios epic live-action film Mulan will be releasing worldwide in the immersive 4DX and ScreenX formats, starting March 25 in certain markets, totaling 734 4DX screens and 314 ScreenX screens worldwide.
Saudi Arabian animation studio Manga Production is releasing its debut feature-length animated film The Journey in the 4DX format, the first film in the Middle East to do so. The film is an epic story that tells historic fantasia of ancient civilizations of the Arabian Peninsula and Middle East in an attractive and high-quality art style, turning those stories immortal and passing them on to generations to come, while celebrating the beauty of the Arabic language through this inspirational creative content.
Funimation Films, the theatrical division of Sony Pictures Television’s Funimation, is teaming up domestically with MediaMation to bring My Hero Academia: Heroes Rising to life by giving audiences a truly immersive experience in select MX4D theaters equipped with MediaMation’s EFX theater seats.
CJ 4DPlex today announced that its multi-sensory 4DX format drew $23 million at the global box office in January, up 18 percent year-over-year, making it the highest ever recorded for the month of January in the history of the company, this despite screenings being suspended in China for several days.
CJ 4DPlex ended a successful 2019 with a record-breaking global box office for theatres with 4DX immersive seats, grossing more than $320 million, according to the company. With its best year yet at the global box office in 2019, ticket sales for movies shown in 4DX theatres increased 12 percent over 2018's record of $286 million. The seven highest grossing 4DX films of 2019 were: