Moving Image Technologies and SNDBX, a leading promoter and manager of amateur gaming and e-Sports leagues hosted in cinema auditoriums, have announced a strategic partnership to bring the full theatre experience to the gaming and eSports market.
“Our exclusive partnership with SNDBX allows MIT to expand its market opportunity into eSports and competitive, amateur gaming leagues,” said Frank Tees, vice president of technical sales support at MIT. “Our custom-made, integrated mobile cart is the only product available of this nature and will allow SNDBX to quickly deploy competitive eSports technology in support of its cinema strategy. By offering theater operators the opportunity to monetize their excess auditorium capacity and increase concession sales, SNDBX is providing a win-win value proposition.”
“Gaming has long been a passion of mine and playing video games on a thirty-five-foot screen is just amazing,” stated Rick Starr, CEO of SNDBX and executive vice president of CW Theaters. “Local gamers will have a true eSports experience every week in their favorite cinema. Our partnership with MIT gives theater owners the technology and integration confidence they deserve when entering into experiential eSports, and SNDBX provides all the marketing, staffing and operational support to win over the gamers in their communities.”
MIT will serve as the official technology systems integrator for SNDBX, creating custom-made portable gaming carts that integrate PCs or gaming consoles, accessories, IP switches and other proprietary MIT technologies that can be moved between auditoriums within a cinema. Additionally, MIT and SNDBX will cooperate on business development initiatives surrounding the introduction of eSports and competitive amateur gaming to the local cinema experience, allowing theater operators to utilize excess capacity and expand concession sales profitably.
Moving Image Technologies www.movingimagetech.com