MediaMation recently installed a 60-seat MX4D Motion EFX Theatre in Perpignan, France to add a new experience to Cinemovida's facilities.
Their theatres are now fully equipped with MediaMation's 4D effects such as wind, rain, scent, back pokers and motion just to name a few. Though the pandemic has slowed the public's ability to fully gather in social environments, Cinemovida is taking a positive approach to adding new and innovative technology to their theatres, which will give their patrons a boost of a much-needed immersive experience upon their return.
"Even if the pandemic crisis makes us suffer, our goal remains the same: to continue expanding and to be at the top of technology,” said Cinemovida secretary general Stephan Miche. “Our investment in MX4D fulfills one of these goals."
Cinemovida is still awaiting a reopening date, but they are confident that the entertainment industry will continue even better.