National CineMedia has expanded its NCMx data intelligence platform capabilities with Neustar, an end-to-end identity resolution and marketing analytics provider, and ElementalTV, a technology company that offers CTV ad innovation.
Feeding NCM cinema audience data into the Neustar system, gives brands the ability to make critical, real-time optimizations to their marketing campaigns and improve conversions. With ElementalTV, advertisers can ransform on screen ads into interactive shoppable content for an immersive and personalized consumer experience, resulting in heightened brand awareness and recall.
With more than 600 million moviegoers reached annually through the NCM network of more than 1,600 theatres and more than 20,600 screens through the United States, NCMx connects advertisers to consumers before, during and after moviegoing.
"NCM seized the opportunity to innovate and invest in building one of the most robust data intelligence platforms in the industry during the pandemic as theatres were shut down,” said Manu Singh, senior vice president, strategic insights and analytics at NCM. “The NCMx platform is the result of that commitment. We are thrilled to have Neustar and ElementalTV on board as part of the growing capabilities and product offerings within NCMx. These partners are integral to helping us fulfill our vision of transforming NCM into a next-gen, data-led company and delivering quantifiable business outcomes to clients and advertisers"
"NCM’s robust data and intelligence on their moviegoing audience integrated with our industry-leading data and analytics solutions will be transformational for cinema advertising. From reach and frequency analytics to marketing attribution, this partnership delivers one of the most comprehensive views of the moviegoing audience in the industry, benefiting brands in countless new ways," said Steve Silvers, SVP Product at Neustar, a TransUnion company.
"We are excited to partner with NCM in creating a first of its kind shoppable marketing solution that is centered around delivering an engaging and immersive experience for the moviegoing audience across CTV screens," said Elemental TV CEO Omer Latif.
National CineMedia www.ncm.com